by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity
You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Mar 7, 2023 | Money mindset, Overwhelm, Saying no
When is working for free a good idea? I can probably sum this up quite quickly. It’s all about intention. If you are deciding to work for free for a good reason, it’s fine, but if you are doing it because you doubt the worth of what you do or because you feel...
by Rachael Roberts | Feb 24, 2023 | Confidence, Inner Troll, Mindset
Are you an expert? Now, if I know my audience, I’m willing to bet a significant proportion of you felt uncomfortable about saying yes…But here’s the Oxford Advanced Learner’s Dictionary definition of an expert: ‘a person with special...