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4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.

4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.

by Rachael Roberts | Nov 15, 2023 | marketing, Niche

Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
10 ‘good mindset habits’ that could have a big impact on your business

10 ‘good mindset habits’ that could have a big impact on your business

by Rachael Roberts | Oct 16, 2023 | Business, Confidence, ELT business, Freelance, Habits, Mindset, Productivity, Saying no

When we think about developing good habits, we often think about things like drinking more water, getting up more often from our desk, eating more healthily and so on. These kinds of things are important, but something which is often overlooked is the importance of...
Effectively market your ELT freelance business: 5 quotes to learn from.

Effectively market your ELT freelance business: 5 quotes to learn from.

by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing

1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
Are you spending enough time on your ELT business?

Are you spending enough time on your ELT business?

by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity

You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
Shameless self-promotion

Shameless self-promotion

by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing

People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
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Recent Posts

  • 4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.
  • 10 ‘good mindset habits’ that could have a big impact on your business
  • Effectively market your ELT freelance business: 5 quotes to learn from.
  • Are you spending enough time on your ELT business?
  • 15 ways you might be self-sabotaging your business
  • Shameless self-promotion
  • Is working for free ever a good idea?
  • What makes someone an expert?
  • Why you struggle to switch off from your business
  • How to prioritise tasks in my business?
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