by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity
You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
by Rachael Roberts | Apr 25, 2023 | Business, Confidence, ELT business, Freelance, Productivity
Self-sabotaging is when the things that you’re doing, or thinking, are actually not in your best interests… and, if you’re human, you’ll have experienced this.Here are 15 very common forms of self sabotage to look out for when running your business. Not so you can...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Jan 31, 2023 | Anxiety, Burnout, Overwhelm, Stress
You might think that you have plenty of time off work (or you might not, but that’s another subject!), but do you truly switch off from your business in that time?Technology makes it harder and harder for us to ever truly be ‘off’ as it’s so tempting to just respond...
