
Hi, I’m Rachael.
I work with freelance language teaching professionals to fully monetise your skills and experience so you can transform your life (and the lives of your clients) through my deep dive programme…
Designed to Flourish.
Earn
design a stand-out offer that will enable you to charge what your service is worth
Learn
grow and develop your own confident and effective business strategies
Thrive
work less, earn more, live more fully
Looking for a better way?
You’ve been freelancing for a while, and had some success in getting clients, but probably more through great word of mouth than through any truly joined up marketing strategy.
It’s OK, but you still seem to be working too hard, and making too little. All too often it leads to feast and famine, taking on the wrong clients, undercharging….
You want to take back control, and have a clear set of processes for generating right fit clients who are excited to work with you, as and when you need them.
My client, Lucy, who runs immersion courses in the UK, went from paying an agency £600 per client week, which massively reduced her profits, to finding all her own clients so far this year- AND putting her prices up on top.
Since working with me, Medical English trainer Helen has increased her rates by 50%, is still booked out, and now has more motivated clients who are happy to pay her new prices.
Nicola, a teacher trainer, doubled the number of groups she could fill, and doubled her income, long before the end of Designed to Flourish


Want to set things up right from the start?
Or perhaps you’re newer to having your own business. You’ve got some ideas, but you’re not sure how to work out what will succeed, or how to get your offer out there, and start selling it, or bringing in consistent well-paying clients.
You have skills and experience, but you’ve previously only ever worked for other people, either in a salaried role, or as a freelancer working for big companies, and having to create and run your own business feels like a LOT.
My client Kath got together with another freelance materials writer, and together they created a course for teachers wanting to learn to write materials. In the last year, they’ve had more than 60 teachers go through this course.
I’ve also had clients like Genevieve, Nicola and Jennifer, who have discovered how to use their existing skills to set up a brand new business, as a copy coach/copywriter and financial coach.
What some more of my clients think
I now see myself as running a business, and as this is a business, I no longer have to do things for ‘charity’ – e.g. give free seminars (or poorly paid ones) if there’s no real benefit to me. I can say no, on behalf of the ‘health of the business’ – it doesn’t need to be personal. I’m now not afraid to negotiate and/or turn down work.
I loved everything about the programme but if I had to choose one thing, I would say feeling part of a really supportive group who showed their unconditional ‘love’ and support throughout. Now when I talk to potential clients, I can hear the group shouting ‘ask for more! Don’t say ‘yes’ to that! etc’.
(Rachael, your sessions were also wonderfully practical, it was great to experience being a student again and have such a superb trainer. You are a star!)
Many thanks for everything, you really have helped me turn my life around, made me realise that I am in control and it really can be up to me to decide which direction I should move in. I hope we get the opportunity to meet so that I can thank you in person.
Before I started the group programme I was sometimes doing eighty hour working weeks. The project always dictated my day, or rather, I let them dictate my day. I was accepting a low (sometimes very low) hourly rate for quite specialised writing/editing work.
I didn’t really know what to expect from the programme. I thought I might be asked to share more of myself with the group than I was comfortable with, and the cost was a big investment for me.
However, I’ve learned a really good mix of practical things about starting a business, as well as the kind of mindsets and behaviours that hold me back. The shift is…I feel like more is possible. I felt very trapped. Now I feel like there are all kinds of doors open for me. I also value myself more, and recognise my strengths as well as my weaknesses.
For someone on the fence about this programme, I would say ‘Do it.’ The course is life-changing from a business and a personal perspective. I think any ELT people who are struggling with work, looking to change careers, or start a business would all benefit from working with you.
You know what you’re talking about. You clearly enjoy learning and sharing that. You know how to teach and structure a course. You understand people. You’re trustworthy.
Thank you!
”I’ve learned a huge amount during the programme and I probably still haven’t actually internalised how much I have learned and changed. It far exceeded my expectations in terms of the effect the programme has had on me, and although I still have a lot of work to do on many aspects of the programme, I am much more confident about what I am doing.
The programme helped me make decisions about how I could take control of my career and while I was on the programme, I developed a whole new business idea which I am currently putting into practice.
I’ve created a new website, designed and launched a live course and I have plans for another more extended course and a series of resources. But the biggest change is motivational. I’m now really excited about what I’m doing, which I think is one of the most important things in a career.
I loved the community aspect and the group coaching sessions. These were really important for me as they gave me the opportunity to share my ideas in a small group and get useful feedback and advice from Rachael.
The programme may seem like a large investment both in terms of time and money, but it is easily worth it. I have got so much value from the programme and I’m really excited about what the future will bring. ”