Hi, I’m Rachael.

 

I help ELT, ESL and MFL freelancers like you develop a business model and marketing strategy so you can work less and earn more. 

 

 

 

Earn

build the confidence to charge what you are worth

Learn

grow and develop your business skills

Thrive

work less, earn more, live more fully

There’s so much information out there, so how do you know what exactly you should be prioritising right now?

Let me help you get started, with a detailed PDF report, tailored to the stage of business you’re at.

Am I the right person to help you?

 

The clients I work with tend to fall roughly into one of the following two categories. Do either of these sound like you?

Confused and overwhelmed

You’re relatively new to freelancing (or maybe even freelance curious.)

You have skills and experience, but you’ve previously only ever worked for other people, and having to create and run your own business feels like a LOT.

Questions you may be asking yourself

– How exactly do you go about finding clients other than through word of mouth, and why is it so damn hard?

– Do I really have to spend half my life on social media, creating free content, and shouting about how great I am? (Hint, you don’t)

– What are all the things I don’t know that I don’t know, and how can I find someone I trust to take me through everything that’s involved in setting up and running a successful business that doesn’t involve working all the hours for less than I was earning before?

Looking for a better way

You’ve been freelancing for a while, and had some success in getting clients, but mostly through word of mouth, or maybe occasionally in response to a social media post.

It’s OK, but you still seem to be working too hard, and making too little. All too often it leads to feast and famine, taking on the wrong clients, undercharging….

You want to take back some control, stop worrying about where the next client is coming from, and have a clear set of processes for generating work as and when you need it.

Questions you may be asking yourself

– How can I get better at marketing without spending my entire life on social media?

– How can I design my offer in a way that will still get my clients great results, but will allow me to reduce my contact hours?

– Will this investment will actually make a difference to my bottom line and change my working life for the better?

 

What’s the best way for me to help you? 

My two core offers are my membership and self-study course, The Confident ELT Freelancer Roadmap and Collective, and my 6 month deep-dive small group programme, Designed to Flourish. 

Membership

 

This is for you if

 

– You’re at a very early stage in your freelance business and just want the basics before you start thinking about investing in learning more about how to run a successful business

 

OR

 

– You feel pretty confident about what you’re doing and mainly want to add some tweaks to make things work even better.

 

– You are looking for community, support, and that all important accountability to help you get things done and implemented in your business.

 

It may not be for you if

 

– You are really looking for individualised support tailored to your specific business, and for me to guide you through all the decisions you have to make along the way.

 

Take a look at my group programme, Designed to Flourish. Payment plans are available, and if you implement everything I teach you, you are definitely going to make your investment back.

Group programme

This is for you if

 

–  You’re early in your freelancing journey, but you’re willing to invest in order to get things right from the off, and not waste time and money trying to slowly and painfully work things out for yourself. You want to build up a good income as quickly as possible.

 

OR

 

– You know it’s time to invest in finally getting your current business working the way it SHOULD be, to learn how to create a steady flow of right-fit clients, and design your business so you can reduce your hours, and finally make more money.

 

It may not be for you if

 

– You just aren’t in a place yet where you can invest the time and money in something more deep-dive and personalised. 

You may be better off starting with something more self-study based, but with accountability and community to spur you on. Check out my membership, The Confident Freelancer Roadmap and Collective.

 

 

What my clients think

When the group programme started I had only recently become 100% freelance and I was finding myself grabbing at job offers regardless of conditions. As a result, I had taken on too many badly paid, ‘bitty’ jobs and I was still working 7 days a week. I didn’t really have an approach to negotiation, fees or conditions. I think I just accepted anything that I could do.

I now see myself as running a business, and as this is a business, I no longer have to do things for ‘charity’ – e.g. give free seminars (or poorly paid ones) if there’s no real benefit to me. I can say no, on behalf of the ‘health of the business’ – it doesn’t need to be personal. I’m now not afraid to negotiate and/or turn down work.

I loved everything about the programme but if I had to choose one thing, I would say feeling part of a really supportive group who showed their unconditional ‘love’ and support throughout. Now when I talk to potential clients, I can hear the group shouting ‘ask for more! Don’t say ‘yes’ to that! etc’.

(Rachael, your sessions were also wonderfully practical, it was great to experience being a student again and have such a superb trainer. You are a star!)

Many thanks for everything, you really have helped me turn my life around, made me realise that I am in control and it really can be up to me to decide which direction I should move in. I hope we get the opportunity to meet so that I can thank you in person.

Emma Heyderman, 1-2-1 Coaching and Group Programme 2021

ELT Writer, Trainer and Consultant

Before I started the group programme I was sometimes doing eighty hour working weeks. The project always dictated my day, or rather, I let them dictate my day. I was accepting a low (sometimes very low) hourly rate for quite specialised writing/editing work.

I didn’t really know what to expect from the programme. I thought I might be asked to share more of myself with the group than I was comfortable with, and the cost was a big investment for me.

However, I’ve learned a really good mix of practical things about starting a business, as well as the kind of mindsets and behaviours that hold me back. The shift is…I feel like more is possible. I felt very trapped. Now I feel like there are all kinds of doors open for me. I also value myself more, and recognise my strengths as well as my weaknesses.

For someone on the fence about this programme, I would say ‘Do it.’ The course is life-changing from a business and a personal perspective. I think any ELT people who are struggling with work, looking to change careers, or start a business would all benefit from working with you.

You know what you’re talking about. You clearly enjoy learning and sharing that. You know how to teach and structure a course. You understand people. You’re trustworthy.

Thank you!

Lottie Galpin, Group Programme, 2020

Diversity and Inclusion in ELT & Educational materials | Consultant, Trainer, Editor & Writer

”I’ve learned a huge amount during the programme and I probably still haven’t actually internalised how much I have learned and changed. It far exceeded my expectations in terms of the effect the programme has had on me, and although I still have a lot of work to do on many aspects of the programme, I am much more confident about what I am doing.

The programme helped me make decisions about how I could take control of my career and while I was on the programme, I developed a whole new business idea which I am currently putting into practice.

I’ve created a new website, designed and launched a live course and I have plans for another more extended course and a series of resources. But the biggest change is motivational. I’m now really excited about what I’m doing, which I think is one of the most important things in a career.

I loved the community aspect and the group coaching sessions. These were really important for me as they gave me the opportunity to share my ideas in a small group and get useful feedback and advice from Rachael.

The programme may seem like a large investment both in terms of time and money, but it is easily worth it. I have got so much value from the programme and I’m really excited about what the future will bring. ”

Michelle Worgan, Group Programme, 2022

Inclusive approaches for Primary ELT

Interested in how I could help you get your business working better for you? 

Let’s have a chat. We’ll talk about your current situation and whether Designed to Flourish is the next best step, and you can ask any questions.