SHORT COURSES AND FREE RESOURCES
Not yet ready to work with me directly?
Grab a freebie or try one of my shorter digital courses.
• social media tips and strategies • Getting clients • Sales and Negotiation • Business basics • Social media tips and strategies • Getting clients • Sales and Negotiation
Social media tips and strategies
30 ideas for social media posts
FREE PDF
30 ideas for social media posts that can be adapted for your business and used again and again in different ways.
20 CTA ideas to get engagement
FREE PDF
Arguably, just about every post should have a CTA (call to action) of some sort, but here are 20 that won’t just get ignored.
All about #hashtags
£9
A mini course with everything you need to know about hashtags and how to use them effectively to increase your reach.
Getting clients
Quick ways to get clients as a teacher or coach
FREE PDF
Marketing is a longer-term strategy, but sometimes you need clients RIGHT NOW. 10 practical strategies to pull a client out of the bag
Get ELT writing or editing work to fill that gap quickly
FREE PDF
10 practical strategies to drum up some writing or editing work at the last minute.
The happy client template toolkit
£59
15 template emails, 3 questionnaires/forms, 2 PDFs and 10 short videos.
Everything you need to create a first class client experience (and save you time)
Get help with your LinkedIn profile.
£17
Download a detailed PDF walking you through setting up your LinkedIn profile so you can attract the right clients.
Updated October 24, with three walkthrough videos added.
10 ways to 10 x your audience growth
£37
In this mini course, I take you through ten 2-4 minute video tasks that will all help to achieve this. If you carry out all the tasks (and crucially KEEP doing them), you will see your followers and subscribers grow fast, making it that much easier to find those consistent clients.
Sales and Negotiation
The Non Sleazy Sales Kit
£27
This mini course and downloadable PDF will take you through a highly effective 10 step sales or discovery call process to help you get comfortable with selling, while putting the potential client at the heart of everything.
We mean business: getting visible, pricing, negotiating and getting paid for freelance publishing professionals
£197
A more in-depth course with a regular drop-in live coaching session. Strengthen your marketing, develop a pricing strategy, know what to look out for in contracts, learn to negotiate effectively and more.
Business basics
Which business model is right for you?
FREE
So many possibilities…. should you offer a 1-2-1 service, a live group programme, a membership, an asynchronous digital course, or maybe a combination of more than one?
What will truly help you earn more while working less (and delight your clients)?
Dig into my free guide (including four personalised interactive quizzes)
The Confident Freelancer Roadmap
£149
If you’re looking for practical help and support with:
– getting your business set up the right way from the start (or filling in the gaps)
– getting more visible and attracting the right clients
– working out what to charge and feeling confident to ask for more.
– learning how to use your limited time in the best way to push your business forward.
…. this is the place to start.
How to find the right business coach
FREE
Thinking about working with a business coach? (Not necessarily me!)
It’s an important decision, and not something you want to get wrong.
Fancy a free guide, based on my years of experience in hiring and working with different kinds of coaches?
Here you go!
The Earn Learn Thrive Productivity Planner
Are you an ELT Freelance professional or business owner?
You love the freedom and flexibility running your own business brings, but often feel overwhelmed with everything you have to do. You already spend so much time working in your business, serving clients- how are you supposed to find the time to actually run your business effectively, and even plan ahead or come up with new business ideas?
The Earn Learn Thrive Productivity Planner: for ELT Freelancer Professionals and Business Owners is specifically designed to help you break down your goals into bite-size manageable chunks, and use your time in the most effective way. You can get more done, AND actually reduce the amount of time you spend hunched over a desk.
Step by step, the productivity planner will take you through an easy system which helps you to get better at planning, assessing your time accurately, and learning as you go.
It’s a combination of goal setting, regular reviews, and daily time blocking. And it really works.
- The ELT Productivity Planner is undated, so you can start at any point in the year.
- There are 8 x six week sprints, meaning that it will last at least 48 weeks (if you don’t take any holidays- which you definitely should!)
[If you’re outside the UK, go to your local Amazon site.]
Blog
From idea to the perfect client offer: 7 questions you need to ask
How much thought have you actually given to your offer? Here are 7 vital questions to get you closer to your perfect client offer.
Good reasons for saying yes: how they can transform your business
Most people would describe themselves as busy. So, if your time is already pretty much taken up, what are your reasons for saying yes when someone asks you to do something more? Let’s look at whether they’re the right reasons for saying yes. And if not, what really are good reasons to say yes.
5 MORE clients with a successful freelance niche
Many people understand a clear niche to mean something like 'IELTS' or 'business professionals'. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that's really just the start. A truly stand-out,...
7 essential things you need to do to sell teacher training courses
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business as a teacher trainer without competing with the big names. Here’s how to create and sell teacher training courses.
Annual review: business lessons from 2024
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons cold messaging doesn’t work and what to do instead
If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. While you probably didn’t like it, you might be wondering, ‘If so many people do it, maybe I should be doing it too? Is it true that cold messaging doesn’t work?”
How to run profitable one-to-one English classes
Teaching one-to-one is an incredible opportunity to tailor classes to the needs of each student. But many teachers feel daunted by the prospect. After all, nothing on TEFL courses prepared you for one-to-one teaching. As a result, teachers often aren’t charging enough either. But, get it right and you could be earning good money teaching one-to-one.
How to work less and earn more: what to focus on
When people go freelance they often worry about not getting enough work, clients or students. But the problem I see far more often isn’t difficulty getting freelance clients. Instead, you really want to aim to work less and earn more.
3 ways to never hear “I can’t afford it” again
Three changes you can make so you no longer have potential clients telling you they can’t afford to work with you.