This downloadable PDF and accompanying mini video course will take you through a 10 step process so you can feel comfortable, confident and definitely not sleazy.

This isn’t about a mechanical script to follow, and it definitely isn’t about ‘closing the sale’ at all costs.

It’s a repeatable, easy, natural process which puts the potential client at the heart of everything- and which is extremely effective.

Are you in the Confident ELT Freelancer Collective? Check the member benefits page to get a code for 50% off this price. 

What’s included in the course?


In this training I will take you through a 10 step process to run an effective, but non pushy or sleazy sales call.

I’ll help you feel confident about:

– how to start off the call and set the agenda

– what questions to ask 

– how to help potential clients see the value in what you offer, without feeling that you have to ‘sell yourself’

– how to deal with any objections around price or time, without pushing anyone into anything

how to finish the call and manage the follow up process.



…….And finally, there is a live forum where you can ask any questions you still have, or share ideas.

If you don’t know me yet, I’m Rachael.

I’ve been in the ELT (English Language Teaching) field for 30 years, and I love the energy and the generosity of spirit I see every day.

But one of the things I DON’T like about ELT is the way that so many excellent professionals are underpaid, undervalued and scraping by.

I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.


I have:

⭐ 30 years of experience in the industry

⭐ 13 years as a successful small ELT business owner

⭐ heaps of training and coaching in running a small business, organic marketing and social media, copywriting and more

… well as being a trained psychotherapist, counsellor, and coach.


This makes me ideally placed to empower freelance ELT professionals to earn more, work less, and live more fully.

And that’s what it’s all about.

Rachael Roberts ELT Coach

You’re an incredibly knowledgeable person with a perfect set of skills and loads of valuable experience to coach ELT professionals like me, You have helped me to see the bigger picture and coming out of the ‘rat race’ is totally within
our reach.

Paulina Clarke van Pelt

ELT Teacher, EAP Lecturer, ESOL teacher

You really know your stuff, and you’ve walked the walk. You’ve really changed things for me this year. Thank you!!

Catherine Dolton

Business English Language Coach

You are an amazing person to work with. You are intelligent, supportive and your experience and insight are only going to improve things. It doesn’t matter how big or small your idea is, something better will come of it.

Jane Ritter

English for Young Learners Specialist

Are you in the Confident ELT Freelancer Collective? Check the Member Benefits page for a 50% off code. 

Join my membership for ELT Freelancers, The Confident ELT Freelancer Collective.

Flourishing Foundations

Work with me on my group programme.


Clarify your niche, design a business model that helps you work less and earn more- and learn how to effectively market and sell it.