Strategic Advisory and Business Architecture
For established educators, coaches, consultants and service-based business owners.
Not every business challenge needs a programme.
Sometimes you need help solving a specific problem.
Sometimes you need an experienced strategic partner as your business evolves.
This work is designed for both.
Whether you’re refining an offer, improving your sales process, developing a membership, strengthening your marketing, or navigating a period of growth and change, I’ll help you identify what matters most and move forward with clarity.
If you’re earlier in your business journey and looking to build stronger foundations across your whole business, my structured programmes may be a better fit. We’ll work out together what makes the most sense for where you are right now.
Two ways to work with me
Strategic Intensive
Solve one important problem.
A focused strategic sprint designed around a specific challenge or opportunity in your business.
Ideal when:
• you have a clearly defined problem to solve
• you need clarity, decisions and a plan
• you want focused expert input without a long-term commitment
Typically completed in 3-6 weeks.
Investment from £1,500
(depending on scope and desired outcome)
.
Strategic Partnership
Navigate a bigger evolution.
A six-month strategic partnership for business owners who want ongoing support as they make decisions, test ideas, refine systems and build the next version of their business.
Ideal when:
• multiple priorities are competing for attention
• your business is evolving
• you value challenge, accountability and strategic thinking over time
£4,500
(payable monthly at £750)
Challenges I help clients navigate
Every business is different.
Rather than following a fixed curriculum, we focus on the challenge that’s most important to your business right now.
Examples include:
• Understanding where sales are really coming from and how to generate them more consistently
• Designing a clearer customer journey from first awareness to purchase
• Creating a more strategic content and visibility plan
• Clarifying an offer so clients immediately understand its value
• Improving email marketing and nurture sequences
• Simplifying an over-complicated membership, programme or service
• Building a more intentional sales process
• Designing a launch or growth strategy for an offer
• Developing a YouTube strategy that supports lead generation
• Identifying bottlenecks that are limiting growth
Examples of the work
Membership Business
Simplifying a successful but unsustainable business
A membership owner had built a large and commercially successful programme, but over time it had become increasingly complex and difficult to manage.
We worked on identifying what was genuinely driving results, simplifying delivery, and creating a business model that felt sustainable again.
Focus:
Membership strategy, simplification and sustainability.
Publishing Business
Creating a more repeatable sales model
A specialist educational publisher had strong products and growing sales, but much of their growth was happening organically.
Together, we identified their highest-value buyers, clarified the sales journey, and created a more intentional structure for future growth.
Focus:
Sales architecture, positioning and growth strategy..
Specialist Consultant/Trainer
From fully booked to properly valued
A highly respected specialist had no shortage of clients, but was charging far less than her expertise warranted and delivering far more than she was being paid for.
Together, we clarified her areas of expertise, refined her positioning, and reshaped how she presented her work to prospective clients.
The result was greater confidence, higher-value opportunities, and a major contract with the NFL.
Focus:
Positioning, specialisation, pricing and business model.
Which option is right for you?
Choose a Strategic Intensive if:
You have one clearly defined challenge and want focused support to solve it.
You’ll leave with clarity, decisions, priorities and a practical roadmap.
Choose Strategic Partnership if:
You’re navigating a broader period of growth or change.
Unlike a Strategic Intensive, where we focus on a clearly defined challenge, this partnership evolves alongside your business as new opportunities and priorities emerge.
Many clients begin with a Strategic Intensive. Sometimes that’s all they need, but sometimes the work uncovers bigger opportunities and they choose to continue through a Strategic Partnership.
We’ll work out together what level of support makes most sense for where you are right now.
About me
I’m a business strategist, educator and mentor who helps experts build businesses that are commercially stronger, easier to run, and more aligned with the lives they want to lead.
I’ve been self-employed since 2008, first as a freelance writer and materials developer, and later as the founder of my own training, mentoring and business education programmes.
Alongside running my own business, I’ve spent more than three decades in education, training and professional development, leading international projects, writing award-winning materials, speaking at conferences around the world, and helping people learn, grow and create meaningful change.
Small Business UK Awards
Business Mentor of the Year 2026
In recent years, I’ve worked closely with educators, consultants, coaches and service-based business owners on everything from offer design and positioning to pricing, memberships, sales strategy and sustainable growth.
My clients are often highly respected in their field. They have expertise, credibility and clients. What they need is a clearer way to translate that into a business model that supports both their ambitions and their wellbeing.
Alongside my business work, I have formal training in coaching, counselling and psychotherapy. This informs how I work around confidence, decision-making and the often very human challenges that sit underneath business growth.
I don’t believe every business needs to become bigger.
I do believe every business should be designed intentionally.
That’s the work I help my clients do.
Next Steps
Let’s explore what’s possible.
We’ll talk about your business, the challenge you’re trying to solve, and whether a Strategic Intensive, Strategic Partnership, or something else entirely is the best fit.
If I think I’m the right person to help, I’ll tell you.
If I don’t, I’ll tell you that too.