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How to make selling easy: understand the difference between marketing and sales

How to make selling easy: understand the difference between marketing and sales

by Rachael Roberts | Aug 10, 2025 | ELT business, marketing

Many of us shy away from selling in our businesses. We’ll happily spend hours creating content, posting on social media, writing newsletters and doing all the other things we’re told we should be doing to attract clients. But actually asking someone if...
From idea to the perfect client offer: 7 questions you need to ask

From idea to the perfect client offer: 7 questions you need to ask

by Rachael Roberts | Apr 21, 2025 | ELT business

Is your freelance teaching offer right for you? 7 questions to ask How much thought have you actually given to your offer? Loads, you’re probably thinking! But perhaps it’s time to step back and ask yourself a few questions about whether it’s really...
Good reasons for saying yes: how they can transform your business

Good reasons for saying yes: how they can transform your business

by Rachael Roberts | Feb 19, 2025 | Assertiveness, ELT business, Saying no

Most people would describe themselves as busy. So, if your time is already pretty much taken up, what are your reasons for saying yes when someone asks you to do something more? I talk a lot about the importance of saying no when you need to, but I think flipping the...
7 essential things you need to do to sell teacher training courses

7 essential things you need to do to sell teacher training courses

by Rachael Roberts | Jan 5, 2025 | ELT business, Niche

Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
Annual review: business lessons from 2024

Annual review: business lessons from 2024

by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation

Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
How to run profitable one-to-one English classes

How to run profitable one-to-one English classes

by Rachael Roberts | Sep 1, 2024 | ELT business, Niche

More and more independent English language teachers are working mainly one-to-one, particularly online. Yet many of them have never actually been trained in how to teach one-to-one effectively. And perhaps even more importantly, they haven’t really considered...
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Recent Posts

  • Annual Review: business lessons from 2025
  • How to make selling easy: understand the difference between marketing and sales
  • From idea to the perfect client offer: 7 questions you need to ask
  • Good reasons for saying yes: how they can transform your business
  • 5 MORE clients with a successful freelance niche
  • 7 essential things you need to do to sell teacher training courses
  • Annual review: business lessons from 2024
  • 4 reasons cold messaging doesn’t work and what to do instead
  • How to run profitable one-to-one English classes
  • How to work less and earn more: what to focus on
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