How much thought have you actually given to your offer? Loads, you’re probably thinking! But, maybe it’s time to step back and ask yourself some questions to create the perfect client offer – for them and for you.
Your offer might be something that has evolved over time because it seemed obvious. Or maybe it seemed to be what people wanted even if you never actually questioned or checked that out. Either of those are fine to start with but, at some point, you want to examine it more closely.
Why?
Because you really want everything you do in business to be a conscious, intentional decision, not something you’ve just fallen into. So here are 7 vital questions to ask yourself and get closer to your perfect client offer.
1. On a scale of 1-10, how much do you enjoy delivering it?
Even if you’re excited to create an offer, you might not necessarily enjoy delivering it. So, if your answer to this question isn’t a solid 9 or 10, ask yourself what it is about it that you don’t enjoy.
This is key for two reasons. If you don’t enjoy it enough, you’re probably not going to be very good at selling it. And, perhaps even more importantly, if you don’t really want to do it, you may not actually be serving your clients as well as you could be.
2. Are you working with the right clients?
How do you feel about your clients? Maybe you look forward to seeing them and working with them. Or, perhaps you even dread it (or feel a bit meh).
If it’s not feeling good, it might be because of the relationship or how well you gel with each other. Try asking yourself why you feel the way you do about spending time with them. It could be about the work you’re doing together, or their attitude and motivation, or something else.
3. Is your offer attracting the right people?
This partly overlaps with the previous question, but I’m also talking about the people your offer attracts who don’t end up working with you.
Lots of interest but no sales
If you’re getting on calls with a lot of people who actually aren’t right for you, why? You need to work out if there’s a mismatch here because, if there is, then you’re going to be wasting a lot of time and getting very frustrated.
Maybe…
- they aren’t yet ready to work with you.
- they’re not ready.
- they’re not able to pay what you’re charging.
No interest
Another scenario might be that no-one seems to be attracted to your offer in the first place and you just get crickets. In which case, why do you think that is?
Maybe …
- the right people don’t know about it at all.
- your messaging isn’t getting across why this is the right offer for them.
- it’s just NOT the right offer for them.
- your pricing could also be putting people off. (And not necessarily because you’re charging too much. They might think it’s too cheap to be any good.)
4. Does your price fully reflect the value your clients get from the offer?
To answer this, start by quantifying what this value of your offer is. Not necessarily the exact financial ROI (though it’s great if you cna calculate that).
Think about what difference it makes to them, and then, what is that difference worth to them? What results are your clients getting? Ask yourself if there’s something you need to change about the offer to help them get better results.
5. Does the price reflect the amount of time and energy you’re putting in?
Again, you’ll want to work this out to see how much time you’re REALLY spending on each client. It can all add up in a way you may not be fully aware of. Try tracking your time for a while and see. This is an important part of knowing if your offer is right for you, not just the perfect client offer.
6. Is there something else you could or should be doing instead?
Even if you’ve asked yourself all the questions and everything seems basically OK, your offer might still not actually be the right one for you or your clients. It may be scary to look this possibility in the eye, but it’s really important.
7. If you knew that you were going to carry on doing exactly what you’re doing now for the next five to ten years, how would that feel?
This is a big one and you might want to take some time to visualise yourself in the future. If you like journalling, you could write about your imaginary self as you go about your work and life. Notice the feelings and emotions that come up for you.
These 7 questions will help you stay motivated and on track and it’s worth repeating the exercises for each thing you sell in your business if you want the perfect client offers.
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Freelance language teachers… do you look at your calendar and dread your day full of calls?
Every client seems to need something different, you’re constantly re-inventing the wheel, and it feels like there’s a (pretty low) ceiling on what you can charge?
Something needs to change, but you’re too busy serving clients to even have time to work it out.
I’ve created a detailed guide to help you figure out how you could change your business model to grow your business, be able to serve more of the right clients, in less time, while making more money- without needing to be on social media 24/7.
And over the last four years I’ve helped well over 100 teachers, trainers and coaches do exactly this through my group programme, Designed to Flourish.
Follow this link to get instant access to the guide (hint – the first 2 are my personal favourites)
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