by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Dec 6, 2022 | ELT business, Freelance, marketing
Passive income sounds so enticing. ‘Earn six figures in your sleep.’ Who wouldn’t want a bit of that? Especially a busy teacher. All you need to do is: Create a membership at £40 a month and get 200 people onboard for a year. Create a digital course...
by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing
There are two main reasons NOT to have an email list. Firstly, if you don’t ever intend to sell a service or product, or if you only ever intend to work with a handful of big companies, such as publishers. In those cases you don’t need on.But if you’re working with...
by Rachael Roberts | Nov 1, 2022 | Confidence, ELT business, marketing, Social media marketing
I recently ran a 5 day LinkedIn Visibility Challenge for 200+ ELT freelancers, encouraging them to get their profile optimised and to start posting regularly with posts that their ideal clients would be interested to see. There were a lot of wins. People...
by Rachael Roberts | Oct 11, 2022 | marketing
Now, frankly, this isn’t a question that can be covered comprehensively in a blog post. I spend 12 weeks focusing on this in my Flourishing Foundations programme, and each person who does the programme needs slightly different advice and...
by Rachael Roberts | Sep 5, 2022 | Freelance, marketing, Niche, Social media marketing
Rather than telling you about yet more things you should be doing in your ELT freelance business, I thought I’d try a different approach.Here are three things you DON’T have to do in your business… cue big sigh of relief. 1. You don’t necessarily have to find your ELT...
