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How to make selling easy: understand the difference between marketing and sales

How to make selling easy: understand the difference between marketing and sales

by Rachael Roberts | Aug 10, 2025 | ELT business, marketing

Many of us shy away from selling in our businesses. We’ll happily spend hours creating content, posting on social media, writing newsletters and doing all the other things we’re told we should be doing to attract clients. But actually asking someone if...
Annual review: business lessons from 2024

Annual review: business lessons from 2024

by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation

Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.

4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.

by Rachael Roberts | Nov 15, 2023 | marketing, Niche

Of course, there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to hundreds of freelance language teachers, trainers and other ELT professionals about niching, I’ve found that a lot of the...
Effectively market your ELT freelance business: 5 quotes to learn from.

Effectively market your ELT freelance business: 5 quotes to learn from.

by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing

One of the things I notice when working with freelance language teachers, trainers and coaches is that many people find marketing their businesses much harder than actually delivering their services. They’re experienced, knowledgeable and genuinely good at what...
Shameless self-promotion

Shameless self-promotion

by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing

Shameless self-promotion People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. If you’re a freelance language teacher, trainer or coach, you’re a big part of what people are...
Why passive income isn’t really very passive.

Why passive income isn’t really very passive.

by Rachael Roberts | Dec 6, 2022 | ELT business, Freelance, marketing

Passive income sounds so enticing, doesn’t it? ‘Earn six figures in your sleep.’ Who wouldn’t want a bit of that? Especially a busy freelance language teacher who’s already spending most of their waking hours preparing and delivering...
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Recent Posts

  • Annual Review: business lessons from 2025
  • How to make selling easy: understand the difference between marketing and sales
  • From idea to the perfect client offer: 7 questions you need to ask
  • Good reasons for saying yes: how they can transform your business
  • 5 MORE clients with a successful freelance niche
  • 7 essential things you need to do to sell teacher training courses
  • Annual review: business lessons from 2024
  • 4 reasons cold messaging doesn’t work and what to do instead
  • How to run profitable one-to-one English classes
  • How to work less and earn more: what to focus on
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