by Rachael Roberts | Nov 15, 2023 | marketing, Niche
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Dec 6, 2022 | ELT business, Freelance, marketing
Passive income sounds so enticing. ‘Earn six figures in your sleep.’ Who wouldn’t want a bit of that? Especially a busy teacher. All you need to do is: Create a membership at £40 a month and get 200 people onboard for a year. Create a digital course...
by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing
There are two main reasons NOT to have an email list. Firstly, if you don’t ever intend to sell a service or product, or if you only ever intend to work with a handful of big companies, such as publishers. In those cases you don’t need on.But if you’re working with...
by Rachael Roberts | Nov 1, 2022 | Confidence, ELT business, marketing, Social media marketing
I recently ran a 5 day LinkedIn Visibility Challenge for 200+ ELT freelancers, encouraging them to get their profile optimised and to start posting regularly with posts that their ideal clients would be interested to see. There were a lot of wins. People...
