marketing Archives - Page 2 of 2

Why you need to prioritise building an email list.

by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing

Why you need to prioritise building an email list Do you really need an email list for your freelance language teaching business? Well, it depends. If you only ever intend to work with a handful of large organisations, such as publishers, or you’re not...

5 unhelpful beliefs about getting visible on social media

by Rachael Roberts | Nov 1, 2022 | Confidence, ELT business, marketing, Social media marketing

A while ago, I ran a five-day LinkedIn Visibility Challenge for more than 200 ELT freelancers, encouraging them to improve their profiles and start posting content that their ideal clients would actually be interested in seeing. There were a lot of wins. People...

How do I find clients as an ELT Freelancer?

by Rachael Roberts | Oct 11, 2022 | marketing

Now, frankly, this isn’t a question that can be covered comprehensively in a blog post. Finding clients is one of the biggest challenges freelance ELT teachers, trainers and other language teaching professionals face, and the best approach will depend on what...

Three things you DON’T have to do in your business.

by Rachael Roberts | Sep 5, 2022 | Freelance, marketing, Niche, Social media marketing

Rather than telling you about yet more things you should be doing in your freelance language teaching business, I thought I’d try a different approach. Because there’s an awful lot of advice out there about what you supposedly HAVE to do to be successful....

5 barriers to buying

by Rachael Roberts | Aug 2, 2022 | Confidence, marketing

You know (even if you have those moments of self doubt) that you offer a great service. But somehow your ideal clients aren’t exactly beating down your door begging to sign up, or to offer you work. Here are 5 reasons you may not have considered which are acting as...

Why social media marketing is just like (good) teaching

by Rachael Roberts | Jun 7, 2022 | Confidence, marketing

As educators, many of the freelance language professionals I work with feel that marketing is something completely alien to what they do (or did) in the classroom. They often see teaching and marketing as two very different things. Teaching is about educating people...