by Rachael Roberts | Oct 16, 2023 | Business, Confidence, ELT business, Freelance, Habits, Mindset, Productivity, Saying no
When we think about developing good habits, we often think about things like drinking more water, getting up more often from our desk, eating more healthily and so on. These kinds of things are important, but something which is often overlooked is the importance of...
by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity
You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Mar 7, 2023 | Money mindset, Overwhelm, Saying no
When is working for free a good idea? I can probably sum this up quite quickly. It’s all about intention. If you are deciding to work for free for a good reason, it’s fine, but if you are doing it because you doubt the worth of what you do or because you feel...
