by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity
You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
by Rachael Roberts | Apr 25, 2023 | Business, Confidence, ELT business, Freelance, Productivity
Self-sabotaging is when the things that you’re doing, or thinking, are actually not in your best interests… and, if you’re human, you’ll have experienced this.Here are 15 very common forms of self sabotage to look out for when running your business. Not so you can...
by Rachael Roberts | Jan 9, 2023 | ELT business, Freelance
Ever since I started my business in 2018, I’ve been carrying out regular reviews of my business. And, together with support from a couple of great coaches, I think this has been largely responsible for the frankly great progress I’ve made, from a side gig to a full...
by Rachael Roberts | Dec 6, 2022 | ELT business, Freelance, marketing
Passive income sounds so enticing. ‘Earn six figures in your sleep.’ Who wouldn’t want a bit of that? Especially a busy teacher. All you need to do is: Create a membership at £40 a month and get 200 people onboard for a year. Create a digital course...
by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing
There are two main reasons NOT to have an email list. Firstly, if you don’t ever intend to sell a service or product, or if you only ever intend to work with a handful of big companies, such as publishers. In those cases you don’t need on.But if you’re working with...
