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Shameless self-promotion

Shameless self-promotion

by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing

People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
Why you need to prioritise building an email list.

Why you need to prioritise building an email list.

by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing

There are two main reasons NOT to have an email list. Firstly, if you don’t ever intend to sell a service or product, or if you only ever intend to work with a handful of big companies, such as publishers. In those cases you don’t need on.But if you’re working with...
5 unhelpful beliefs about getting visible on social media

5 unhelpful beliefs about getting visible on social media

by Rachael Roberts | Nov 1, 2022 | Confidence, ELT business, marketing, Social media marketing

I recently ran a 5 day LinkedIn Visibility Challenge for 200+ ELT freelancers, encouraging them to get their profile optimised and to start posting regularly with posts that their ideal clients would be interested to see.  There were a lot of wins.  People...
How do I find clients as an ELT Freelancer?

How do I find clients as an ELT Freelancer?

by Rachael Roberts | Oct 11, 2022 | marketing

Now, frankly, this isn’t a question that can be covered comprehensively in a blog post. I spend 12 weeks focusing on this in my Flourishing Foundations programme, and each person who does the programme needs slightly different advice and...
Why social media marketing is just like (good) teaching

Why social media marketing is just like (good) teaching

by Rachael Roberts | Jun 7, 2022 | Confidence, marketing

As educators, my clients often feel that marketing is something that’s completely alien to what they do (or did) in the classroom. They often set up a dichotomy.. on the one side teaching, educating, helping people, and on the other side marketing and...

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