by Rachael Roberts | Aug 10, 2025 | ELT business, marketing
Many of us shy away from selling in our businesses. But sales is a vital part of running a viable business so it’s just as important as marketing and all the other thing you’re doing to attract clients. Here’s how to make selling easy and comfortable...
by Rachael Roberts | Apr 21, 2025 | ELT business
How much thought have you actually given to your offer? Loads, you’re probably thinking! But, maybe it’s time to step back and ask yourself some questions to create the perfect client offer – for them and for you. Your offer might be something that has evolved over...
by Rachael Roberts | Jan 5, 2025 | ELT business, Niche
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
by Rachael Roberts | Nov 20, 2024 | Business, Sales
If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. Cold messaging is when someone you don’t know direct messages you to pitch their offer. While you probably didn’t like it, you might be wondering, ‘If so many...
