by Rachael Roberts | Nov 30, 2023 | Uncategorized
If you’re a company like Coca-Cola, with a massive ad spend, you don’t need to niche. Coca-Cola appeals to (almost) everyone, everywhere. However, if you’re running a small, probably one person ELT/ESL freelance business, the only real way to stand...
by Rachael Roberts | Nov 15, 2023 | marketing, Niche
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
by Rachael Roberts | Oct 16, 2023 | Business, Confidence, ELT business, Freelance, Habits, Mindset, Productivity, Saying no
When we think about developing good habits, we often think about things like drinking more water, getting up more often from our desk, eating more healthily and so on. These kinds of things are important, but something which is often overlooked is the importance of...
by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | May 24, 2023 | ELT business, Freelance, Productivity
You probably think you already spend far too much time on running your ELT business… but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they’re not the same thing. Most freelancers and small...
