by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Nov 1, 2022 | Confidence, ELT business, marketing, Social media marketing
I recently ran a 5 day LinkedIn Visibility Challenge for 200+ ELT freelancers, encouraging them to get their profile optimised and to start posting regularly with posts that their ideal clients would be interested to see. There were a lot of wins. People...
by Rachael Roberts | Sep 5, 2022 | Freelance, marketing, Niche, Social media marketing
Rather than telling you about yet more things you should be doing in your ELT freelance business, I thought I’d try a different approach.Here are three things you DON’T have to do in your business… cue big sigh of relief. 1. You don’t necessarily have to find your ELT...
by Rachael Roberts | Aug 2, 2022 | Confidence, marketing
You know (even if you have those moments of self doubt) that you offer a great service. But somehow your ideal clients aren’t exactly beating down your door begging to sign up, or to offer you work. Here are 5 reasons you may not have considered which are acting as...
