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Annual review: business lessons from 2024

Annual review: business lessons from 2024

by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation

Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons cold messaging doesn’t work and what to do instead

4 reasons cold messaging doesn’t work and what to do instead

by Rachael Roberts | Nov 20, 2024 | Business, Sales

If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. Cold messaging is when someone you don’t know direct messages you to pitch their offer. While you probably didn’t like it, you might be wondering, ‘If so many...
How to run profitable one-to-one English classes

How to run profitable one-to-one English classes

by Rachael Roberts | Sep 1, 2024 | ELT business, Niche

As the number of independent online teachers continues to grow exponentially, more and more teachers are finding themselves mainly teaching one-to-one.  Yet they’ve probably never actually been trained in how to do this.  As a result, teachers can easily...
How to work less and earn more: what to focus on

How to work less and earn more: what to focus on

by Rachael Roberts | Aug 6, 2024 | Burnout, Business, ELT business, Freelance

When people go freelance they often worry about not getting enough work, clients or students. But the problem I see far more often isn’t difficulty getting freelance clients, but being completely overloaded and under-charging for your time. Instead, you really want to...
3 ways to never hear “I can’t afford it” again

3 ways to never hear “I can’t afford it” again

by Rachael Roberts | Jul 24, 2024 | Business, Money mindset

A key part of being a successful freelancer is charging enough that your business is sustainable. But maybe you’ve been put off because, in the past, you put your prices up, and sales dropped. Perhaps potential clients weren’t getting back to you, or they told you...
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