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How to make selling easy: understand the difference between marketing and sales

How to make selling easy: understand the difference between marketing and sales

by Rachael Roberts | Aug 10, 2025 | ELT business, marketing

Many of us shy away from selling in our businesses. But sales is a vital part of running a viable business so it’s just as important as marketing and all the other thing you’re doing to attract clients. Here’s how to make selling easy and comfortable...
From idea to the perfect client offer: 7 questions you need to ask

From idea to the perfect client offer: 7 questions you need to ask

by Rachael Roberts | Apr 21, 2025 | ELT business

How much thought have you actually given to your offer? Loads, you’re probably thinking! But, maybe it’s time to step back and ask yourself some questions to create the perfect client offer – for them and for you. Your offer might be something that has evolved over...
7 essential things you need to do to sell teacher training courses

7 essential things you need to do to sell teacher training courses

by Rachael Roberts | Jan 5, 2025 | ELT business, Niche

Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
Annual review: business lessons from 2024

Annual review: business lessons from 2024

by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation

Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons cold messaging doesn’t work and what to do instead

4 reasons cold messaging doesn’t work and what to do instead

by Rachael Roberts | Nov 20, 2024 | Business, Sales

If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. Cold messaging is when someone you don’t know direct messages you to pitch their offer. While you probably didn’t like it, you might be wondering, ‘If so many...
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Recent Posts

  • Annual Review: business lessons from 2025
  • How to make selling easy: understand the difference between marketing and sales
  • From idea to the perfect client offer: 7 questions you need to ask
  • Good reasons for saying yes: how they can transform your business
  • 5 MORE clients with a successful freelance niche
  • 7 essential things you need to do to sell teacher training courses
  • Annual review: business lessons from 2024
  • 4 reasons cold messaging doesn’t work and what to do instead
  • How to run profitable one-to-one English classes
  • How to work less and earn more: what to focus on
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