Blog Posts
Annual Review: business lessons from 2025
My business in 2025: an honest review 2026 will be my sixth full year in business (I started partway through 2019), and so this is my sixth annual review blog post looking back on the year that’s just gone. Writing these has become a bit of a tradition for me. Partly...
How to make selling easy: understand the difference between marketing and sales
Many of us shy away from selling in our businesses. But sales is a vital part of running a viable business so it’s just as important as marketing and all the other thing you’re doing to attract clients. Here’s how to make sales easy and comfortable instead of cringey.
From idea to the perfect client offer: 7 questions you need to ask
How much thought have you actually given to your offer? Here are 7 vital questions to get you closer to your perfect client offer.
Good reasons for saying yes: how they can transform your business
Most people would describe themselves as busy. So, if your time is already pretty much taken up, what are your reasons for saying yes when someone asks you to do something more? Let’s look at whether they’re the right reasons for saying yes. And if not, what really are good reasons to say yes.
5 MORE clients with a successful freelance niche
Many people understand a clear niche to mean something like 'IELTS' or 'business professionals'. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that's really just the start. A truly stand-out,...
7 essential things you need to do to sell teacher training courses
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business as a teacher trainer without competing with the big names. Here’s how to create and sell teacher training courses.
Annual review: business lessons from 2024
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons cold messaging doesn’t work and what to do instead
If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. While you probably didn’t like it, you might be wondering, ‘If so many people do it, maybe I should be doing it too? Is it true that cold messaging doesn’t work?”
How to run profitable one-to-one English classes
Teaching one-to-one is an incredible opportunity to tailor classes to the needs of each student. But many teachers feel daunted by the prospect. After all, nothing on TEFL courses prepared you for one-to-one teaching. As a result, teachers often aren’t charging enough either. But, get it right and you could be earning good money teaching one-to-one.