Blog Posts
4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
10 ‘good mindset habits’ that could have a big impact on your business
When we think about developing good habits, we often think about things like drinking more water, getting up more often from our desk, eating more healthily and so on. These kinds of things are important, but something which is often overlooked is the importance of...
Effectively market your ELT freelance business: 5 quotes to learn from.
1. Running a business without marketing will kill it - Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won't have any clients. Word of mouth is, of course, a form of marketing too, but, while it's...
Are you spending enough time on your ELT business?
You probably think you already spend far too much time on running your ELT business... but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they're not the same thing. Most freelancers and small business...
15 ways you might be self-sabotaging your business
Self-sabotaging is when the things that you’re doing, or thinking, are actually not in your best interests… and, if you’re human, you’ll have experienced this.Here are 15 very common forms of self sabotage to look out for when running your business. Not so you can...
Shameless self-promotion
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
Is working for free ever a good idea?
When is working for free a good idea? It’s all about intention. But while that sounds simple, in practice it’s a complex soup of motivations.
What makes someone an expert?
Are you an expert? Now, if I know my audience, I'm willing to bet a significant proportion of you felt uncomfortable about saying yes...But here's the Oxford Advanced Learner's Dictionary definition of an expert: 'a person with special knowledge, skill, or training in...
Why you struggle to switch off from your business
You might think that you have plenty of time off work (or you might not, but that’s another subject!), but do you truly switch off from your business in that time?Technology makes it harder and harder for us to ever truly be ‘off’ as it’s so tempting to just respond...