by Rachael Roberts | Aug 10, 2025 | ELT business, marketing
Many of us shy away from selling in our businesses. But sales is a vital part of running a viable business so it’s just as important as marketing and all the other thing you’re doing to attract clients. Here’s how to make selling easy and comfortable...
by Rachael Roberts | Apr 21, 2025 | ELT business
How much thought have you actually given to your offer? Loads, you’re probably thinking! But, maybe it’s time to step back and ask yourself some questions to create the perfect client offer – for them and for you. Your offer might be something that has evolved over...
by Rachael Roberts | Feb 19, 2025 | Assertiveness, ELT business, Saying no
Most people would describe themselves as busy. So, if your time is already pretty much taken up, what are your reasons for saying yes when someone asks you to do something more? Let’s look at whether they’re the right reasons for saying yes. And if not, what really...
by Rachael Roberts | Jan 17, 2025 | Uncategorized
Many people understand a clear niche to mean something like ‘IELTS’ or ‘business professionals’. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that’s really just the...
by Rachael Roberts | Jan 5, 2025 | ELT business, Niche
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
