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How to make selling easy: understand the difference between marketing and sales

How to make selling easy: understand the difference between marketing and sales

by Rachael Roberts | Aug 10, 2025 | ELT business, marketing

Many of us shy away from selling in our businesses. But sales is a vital part of running a viable business so it’s just as important as marketing and all the other thing you’re doing to attract clients. Here’s how to make selling easy and comfortable...
From idea to the perfect client offer: 7 questions you need to ask

From idea to the perfect client offer: 7 questions you need to ask

by Rachael Roberts | Apr 21, 2025 | ELT business

How much thought have you actually given to your offer? Loads, you’re probably thinking! But, maybe it’s time to step back and ask yourself some questions to create the perfect client offer – for them and for you. Your offer might be something that has evolved over...
Good reasons for saying yes: how they can transform your business

Good reasons for saying yes: how they can transform your business

by Rachael Roberts | Feb 19, 2025 | Assertiveness, ELT business, Saying no

Most people would describe themselves as busy. So, if your time is already pretty much taken up, what are your reasons for saying yes when someone asks you to do something more? Let’s look at whether they’re the right reasons for saying yes. And if not, what really...

5 MORE clients with a successful freelance niche

by Rachael Roberts | Jan 17, 2025 | Uncategorized

Many people understand a clear niche to mean something like ‘IELTS’ or ‘business professionals’. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that’s really just the...
7 essential things you need to do to sell teacher training courses

7 essential things you need to do to sell teacher training courses

by Rachael Roberts | Jan 5, 2025 | ELT business, Niche

Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
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Recent Posts

  • How to make selling easy: understand the difference between marketing and sales
  • From idea to the perfect client offer: 7 questions you need to ask
  • Good reasons for saying yes: how they can transform your business
  • 5 MORE clients with a successful freelance niche
  • 7 essential things you need to do to sell teacher training courses
  • Annual review: business lessons from 2024
  • 4 reasons cold messaging doesn’t work and what to do instead
  • How to run profitable one-to-one English classes
  • How to work less and earn more: what to focus on
  • 3 ways to never hear “I can’t afford it” again
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