Blog Posts
Effectively market your ELT freelance business: 5 quotes to learn from.
1. Running a business without marketing will kill it - Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won't have any clients. Word of mouth is, of course, a form of marketing too, but, while it's...
Are you spending enough time on your ELT business?
You probably think you already spend far too much time on running your ELT business... but my guess is that in fact you may be spending too much time IN your business, rather than, ON your business. And they're not the same thing. Most freelancers and small business...
15 ways you might be self-sabotaging your business
Self-sabotaging is when the things that you’re doing, or thinking, are actually not in your best interests… and, if you’re human, you’ll have experienced this.Here are 15 very common forms of self sabotage to look out for when running your business. Not so you can...
Shameless self-promotion
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
Is working for free ever a good idea?
When is working for free a good idea? It’s all about intention. But while that sounds simple, in practice it’s a complex soup of motivations.
What makes someone an expert?
Are you an expert? Now, if I know my audience, I'm willing to bet a significant proportion of you felt uncomfortable about saying yes...But here's the Oxford Advanced Learner's Dictionary definition of an expert: 'a person with special knowledge, skill, or training in...
Why you struggle to switch off from your business
You might think that you have plenty of time off work (or you might not, but that’s another subject!), but do you truly switch off from your business in that time?Technology makes it harder and harder for us to ever truly be ‘off’ as it’s so tempting to just respond...
How to prioritise tasks in my business?
When you’re running a business it can feel like you’re juggling a million things, and that’s before you even start to think about the bigger picture and planning ahead.
It seems logical that you should prioritise those tasks which feel most urgent. And, don’t get me wrong, some of them probably really do have to be priorities.
But if we devote all our time to fire-fighting, we are never going to get out from under the overwhelm, and we’re likely to be spending a lot more time than we realise doing things that aren’t actually helping us to earn more, work less, and definitely not to live more fully. So, how can you know what your priorities really are?
Annual business review 2022
Ever since I started my business in 2018, I’ve been carrying out regular reviews of my business. And, together with support from a couple of great coaches, I think this has been largely responsible for the frankly great progress I’ve made, from a side gig to a full time business, and doubling my income each year for the first three years- and this year still managing to increase it by 50%.
For the last two years I’ve written an annual business review blog post detailing what’s gone well, what’s not gone so well (and what I learnt from it), and my goals for the year ahead, and how I plan to make them happen. Why? Because I believe in transparency, and I also think my clients, potential clients, and even those who will never work with me can learn a lot from it, and I’m all about helping people to learn and grow.