Blog Posts
5 MORE clients with a successful freelance niche
Many people understand a clear niche to mean something like 'IELTS' or 'business professionals'. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that's really just the start. A truly stand-out,...
7 essential things you need to do to sell teacher training courses
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business as a teacher trainer without competing with the big names. Here’s how to create and sell teacher training courses.
Annual review: business lessons from 2024
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
4 reasons cold messaging doesn’t work and what to do instead
If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. While you probably didn’t like it, you might be wondering, ‘If so many people do it, maybe I should be doing it too? Is it true that cold messaging doesn’t work?”
How to run profitable one-to-one English classes
Teaching one-to-one is an incredible opportunity to tailor classes to the needs of each student. But many teachers feel daunted by the prospect. After all, nothing on TEFL courses prepared you for one-to-one teaching. As a result, teachers often aren’t charging enough either. But, get it right and you could be earning good money teaching one-to-one.
How to work less and earn more: what to focus on
When people go freelance they often worry about not getting enough work, clients or students. But the problem I see far more often isn’t difficulty getting freelance clients. Instead, you really want to aim to work less and earn more.
3 ways to never hear “I can’t afford it” again
Three changes you can make so you no longer have potential clients telling you they can’t afford to work with you.
The problem of low pay in ELT and how to solve it
Most teachers are working a lot of hours, at unsociable times and, crucially, for very low pay. No wonder they’re overwhelmed and stressed. What can we do about the problem of low pay in ELT?
How to manage your comfort zone for success
I’ve recently been thinking about why it is that some freelance language business owners implement away, and get great results, while others seem to find it harder to actually get stuck in and taking action.This is not to try and make anyone feel bad, by the way,...