SHORT COURSES & FREE RESOURCES
Not yet ready to work with me directly?
Grab a freebie or try one of my shorter digital courses.
• social media tips and strategies • Getting clients • Sales and Negotiation • Business basics • Social media tips and strategies • Getting clients • Sales and Negotiation
Social media tips and strategies
30 ideas for social media posts
FREE PDF
30 ideas for social media posts that can be adapted for your business and used again and again in different ways.
20 CTA ideas to get engagement
FREE PDF
Arguably, just about every post should have a CTA (call to action) of some sort, but here are 20 that won’t just get ignored.
All about #hashtags
£9
A mini course with everything you need to know about hashtags and how to use them effectively to increase your reach.
Getting clients
Quick ways to get clients as a teacher or coach
FREE PDF
Marketing is a longer-term strategy, but sometimes you need clients RIGHT NOW. 10 practical strategies to pull a client out of the bag
Get ELT writing or editing work to fill that gap quickly
FREE PDF
10 practical strategies to drum up some writing or editing work at the last minute.
The happy client template toolkit
£59
15 template emails, 3 questionnaires/forms, 2 PDFs and 10 short videos.
Everything you need to create a first class client experience (and save you time)
Get help with your LinkedIn profile.
£17
Download a detailed PDF walking you through setting up your LinkedIn profile so you can attract the right clients.
Updated October 24, with three walkthrough videos added.
10 ways to 10 x your audience growth
£37
In this mini course, I take you through ten 2-4 minute video tasks that will all help to achieve this. If you carry out all the tasks (and crucially KEEP doing them), you will see your followers and subscribers grow fast, making it that much easier to find those consistent clients.
Sales and Negotiation
The Non Sleazy Sales Kit
£27
This mini course and downloadable PDF will take you through a highly effective 10 step sales or discovery call process to help you get comfortable with selling, while putting the potential client at the heart of everything.
We mean business: getting visible, pricing, negotiating and getting paid for freelance publishing professionals
£197
A more in-depth course with a regular drop-in live coaching session. Strengthen your marketing, develop a pricing strategy, know what to look out for in contracts, learn to negotiate effectively and more.
Business basics
Which business model is right for you?
FREE
So many possibilities…. should you offer a 1-2-1 service, a live group programme, a membership, an asynchronous digital course, or maybe a combination of more than one?
What will truly help you earn more while working less (and delight your clients)?
Dig into my free guide (including four personalised interactive quizzes)
The Confident Freelancer Roadmap
£149
If you’re looking for practical help and support with:
– getting your business set up the right way from the start (or filling in the gaps)
– getting more visible and attracting the right clients
– working out what to charge and feeling confident to ask for more.
– learning how to use your limited time in the best way to push your business forward.
…. this is the place to start.
How to find the right business coach
FREE
Thinking about working with a business coach? (Not necessarily me!)
It’s an important decision, and not something you want to get wrong.
Fancy a free guide, based on my years of experience in hiring and working with different kinds of coaches?
Here you go!
The Earn Learn Thrive Productivity Planner
Are you an ELT Freelance professional or business owner?
You love the freedom and flexibility running your own business brings, but often feel overwhelmed with everything you have to do. You already spend so much time working in your business, serving clients- how are you supposed to find the time to actually run your business effectively, and even plan ahead or come up with new business ideas?
The Earn Learn Thrive Productivity Planner: for ELT Freelancer Professionals and Business Owners is specifically designed to help you break down your goals into bite-size manageable chunks, and use your time in the most effective way. You can get more done, AND actually reduce the amount of time you spend hunched over a desk.
Step by step, the productivity planner will take you through an easy system which helps you to get better at planning, assessing your time accurately, and learning as you go.
It’s a combination of goal setting, regular reviews, and daily time blocking. And it really works.
- The ELT Productivity Planner is undated, so you can start at any point in the year.
- There are 8 x six week sprints, meaning that it will last at least 48 weeks (if you don’t take any holidays- which you definitely should!)
[If you’re outside the UK, go to your local Amazon site.]
Blog
The problem of low pay in ELT and how to solve it
Most teachers are working a lot of hours, at unsociable times and, crucially, for very low pay. No wonder they’re overwhelmed and stressed. What can we do about the problem of low pay in ELT?
How to manage your comfort zone for success
I’ve recently been thinking about why it is that some freelance language business owners implement away, and get great results, while others seem to find it harder to actually get stuck in and taking action.This is not to try and make anyone feel bad, by the way,...
Why I decided to close my membership
Having a successful membership is the dream for a lot of people. There's a lot to be said for it in business terms. First and foremost, the recurring income. (Notice that I do NOT say passive income, more later on this). My membership, The Confident ELT Freelancer...
How to set better boundaries in your freelance business
Freelancers often see setting boundaries as being a bit 'mean', creating walls and barriers between themselves and their clients, when their goal should be to be as helpful as possible. This is reinforced by the fact that, as a result of not wanting to be 'mean', most...
Annual business review 2023
For the last four years now I’ve written an annual review blog post, looking back at my year in business, and sharing what’s gone well, what hasn’t gone so well, and, most importantly, what I’ve learnt from it.One of my core values is authenticity, and I believe that...
5 clients with a successful freelance niche
If you're a company like Coca-Cola, with a massive ad spend, you don't need to niche. Coca-Cola appeals to (almost) everyone, everywhere. However, if you're running a small, probably one person ELT/ESL freelance business, the only real way to stand out is to get known...
4 reasons why ELT Freelancers don’t want to niche- and why they’re wrong.
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
10 ‘good mindset habits’ that could have a big impact on your business
When we think about developing good habits, we often think about things like drinking more water, getting up more often from our desk, eating more healthily and so on. These kinds of things are important, but something which is often overlooked is the importance of...
Effectively market your ELT freelance business: 5 quotes to learn from.
1. Running a business without marketing will kill it - Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won't have any clients. Word of mouth is, of course, a form of marketing too, but, while it's...