here’s what i believe…
Hi, I’m Rachael.
And here’s what I believe:
Too many brilliant, thoughtful educators and freelancers are made to feel like they’re “bad at business” because they don’t want to use hype, hustle, or manipulative marketing tactics.
They’re told they need to “sell themselves” more. Be louder. More visible. More of everything.
And underneath that, there’s something even deeper going on:
A lifetime of being trained to overgive, undercharge, and put everyone else’s needs first.
A culture that rewards exhaustion and self-sacrifice—and calls it professionalism.
An industry that quietly implies: If you were truly passionate, you wouldn’t care so much about money.
But I see it differently.
I believe you don’t have to become someone else to succeed—you just need to become more of who you already are.
I believe your lived experience, your perspective, and your values are not obstacles to “real” business—they’re your greatest assets. They’re what set you apart in a sea of sameness.
I believe you can honour your energy, your time, your boundaries—and still grow something spacious, profitable, and deeply meaningful.
And I believe that when you build your business around a clear message and a strong point of view, everything starts to feel lighter. Clearer. More aligned.
– You stop chasing and start attracting.
– You stop asking, “What should I post?” and start saying, “This needs to be said.”
– You stop trying to prove yourself and start creating real resonance with the people you most want to help.
This is what I care about. This is the kind of business I want to help you build.
Not one that drains you, distracts you, or demands a version of you that doesn’t feel real.
But one that’s designed to fit you—and to grow from the inside out.
Want to join me?
What my clients think
Just go for it – it’s absolutely worth every penny for the level of support and accountability you get (in fact, it’s a steal!)
So far in 2 months I’ve been able to refine my niche and take the courage to launch my beta program before I was feeling ‘ready’ and I wouldn’t have done it without Rachael’s encouragement. If you’re feeling stuck or like things haven’t been working and you’re not sure why, I really recommend doing this. I’ve gone back to the basics, plugged a lot of gaps I had, and already got so much more clarity. I feel confident I can, and will, build the business of my dreams.
You have unparalleled ELT business wisdom and know-how that you share in the most generous, kind-hearted, and professional way. You’ve taught me so many things that I didn’t even know I needed to learn, and you’ve done it in a way that helps me believe in myself more.
Why work with me?
Work less, earn more
Build a business that frees up your time and increases your income—without selling your soul or burning out.
Step off the treadmill
Tired of low-paid platforms and AI-fuelled pressure? I’ll help you build a business that’s sustainable, profitable, and truly yours.
Real support, real results
Get hands-on, strategic support from someone who knows the freelance language world inside out – I won’t let you stay stuck.
Get out of your own way
Perfectionism, self-doubt, overthinking—I help you spot what’s holding you back and build a business that works for you.
As seen on…
amazy conference 2025
how to earn more with value based pricing
linkedin live
creating content that creates clients- with laura wilkes
tesolpop podcast
freelancer or business owner?
IATEFL LIVE 2023
iNTERVIEW WITH rACHAEL ROBERTS
SPONGE CHATS WITH JIM FULLER
PERSPECTIVES ON BUSINESS MINDSET
EARN LEARN THRIVE YOUTUBE CHANNEL
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cambridge english world of better learning blog
six business tips for freelance english language teachers.
EARN LEARN THRIVE YOUTUBE CHANNEL
hOW TO KNOW WHEN IT’S A GOOD BUSINESS IDEA AND WHEN IT’S SHINY OBJECT SYNDROME
English Australia Journal
Interview: 10 questions for Rachael Roberts
As seen on…
Work-life balance, burnout and limiting beliefs in the elt world.
LINKEDIN LIVE
starting and running a group programme WITH NICOLA PRENTIS
Online teaching japan tv
A brave new world for ELT Freelancers?
INTERVIEW FOR HELBLING READER’S BLOG
new year, new you? Interview with ELT business and mindset coach, Rachael Roberts.
LINKEDIN LIVE
Why VIDEO NEEDS TO BE A VITAL PART OF YOUR BUSINESS WITH JOANNE GAKONGA
Earn learn thrive youtube channel
why teaching english on preply is really not worth it
Why entrepreneur self care is important.
Why do we resist doing things we know are good for us?
