Hi, I’m Rachael.

I help ELT, ESL and MFL freelancers like you develop a business model and marketing strategy so you can work less and earn more. 



build the confidence to charge what you are worth


grow and develop your business skills


work less, earn more, live more fully

Looking for a better way?

You’ve been freelancing for a while, and had some success in getting clients, but mostly through word of mouth, or maybe occasionally in response to a social media post.

It’s OK, but you still seem to be working too hard, and making too little. All too often it leads to feast and famine, taking on the wrong clients, undercharging….

You want to take back some control, stop worrying about where the next client is coming from, and have a clear set of processes for generating well-paid work as and when you need it.

My client, Lucy,  went from paying an agency £600 per client week, to finding all her own clients so far this year.

Since working with me, Helen has gradually increased her rates by 50%, is still booked out, but now has more motivated clients who are happy to pay her new prices.

Want to set things up right from the start?

Or perhaps you’re newer to having your own business. You’ve got some ideas, but you’re not sure how to work out what will succeed, or how to get your offer out there, and start selling it, or bringing in consistent well-paying clients.

You have skills and experience, but you’ve previously only ever worked for other people, either in a salaried role, or as a freelancer working for big companies, and having to create and run your own business feels like a LOT.

My client Kath got together with another freelance materials writer, and together they created a course for teachers wanting to learn to write materials. In the last year, they’ve had more than 60 teachers go through this course.

I’ve also had clients like Genevieve, Nicola and Jennifer, who have discovered how to use their existing skills to set up a brand new business, as copy coaches, copywriters and financial coaches.

Publishing freelancer?

Finally, if you’re working as a freelance ELT writer or editor, and you are finding that, while you want to keep doing what you’re doing, the climate is getting harsher, I’ve also got something for you.

What my clients think

When the group programme started I had only recently become 100% freelance and I was finding myself grabbing at job offers regardless of conditions. As a result, I had taken on too many badly paid, ‘bitty’ jobs and I was still working 7 days a week. I didn’t really have an approach to negotiation, fees or conditions. I think I just accepted anything that I could do.

I now see myself as running a business, and as this is a business, I no longer have to do things for ‘charity’ – e.g. give free seminars (or poorly paid ones) if there’s no real benefit to me. I can say no, on behalf of the ‘health of the business’ – it doesn’t need to be personal. I’m now not afraid to negotiate and/or turn down work.

I loved everything about the programme but if I had to choose one thing, I would say feeling part of a really supportive group who showed their unconditional ‘love’ and support throughout. Now when I talk to potential clients, I can hear the group shouting ‘ask for more! Don’t say ‘yes’ to that! etc’.

(Rachael, your sessions were also wonderfully practical, it was great to experience being a student again and have such a superb trainer. You are a star!)

Many thanks for everything, you really have helped me turn my life around, made me realise that I am in control and it really can be up to me to decide which direction I should move in. I hope we get the opportunity to meet so that I can thank you in person.

Emma Heyderman, 1-2-1 Coaching and Group Programme 2021

ELT Writer, Trainer and Consultant

Before I started the group programme I was sometimes doing eighty hour working weeks. The project always dictated my day, or rather, I let them dictate my day. I was accepting a low (sometimes very low) hourly rate for quite specialised writing/editing work.

I didn’t really know what to expect from the programme. I thought I might be asked to share more of myself with the group than I was comfortable with, and the cost was a big investment for me.

However, I’ve learned a really good mix of practical things about starting a business, as well as the kind of mindsets and behaviours that hold me back. The shift is…I feel like more is possible. I felt very trapped. Now I feel like there are all kinds of doors open for me. I also value myself more, and recognise my strengths as well as my weaknesses.

For someone on the fence about this programme, I would say ‘Do it.’ The course is life-changing from a business and a personal perspective. I think any ELT people who are struggling with work, looking to change careers, or start a business would all benefit from working with you.

You know what you’re talking about. You clearly enjoy learning and sharing that. You know how to teach and structure a course. You understand people. You’re trustworthy.

Thank you!

Lottie Galpin, Group Programme, 2020

Diversity and Inclusion in ELT & Educational materials | Consultant, Trainer, Editor & Writer

”I’ve learned a huge amount during the programme and I probably still haven’t actually internalised how much I have learned and changed. It far exceeded my expectations in terms of the effect the programme has had on me, and although I still have a lot of work to do on many aspects of the programme, I am much more confident about what I am doing.

The programme helped me make decisions about how I could take control of my career and while I was on the programme, I developed a whole new business idea which I am currently putting into practice.

I’ve created a new website, designed and launched a live course and I have plans for another more extended course and a series of resources. But the biggest change is motivational. I’m now really excited about what I’m doing, which I think is one of the most important things in a career.

I loved the community aspect and the group coaching sessions. These were really important for me as they gave me the opportunity to share my ideas in a small group and get useful feedback and advice from Rachael.

The programme may seem like a large investment both in terms of time and money, but it is easily worth it. I have got so much value from the programme and I’m really excited about what the future will bring. ”

Michelle Worgan, Group Programme, 2022

Inclusive approaches for Primary ELT

Interested in how I could help you get your business working better for you? 

Let’s have a chat. We’ll talk about your current situation and whether Designed to Flourish is the next best step, and you can ask any questions.