by Rachael Roberts | Jan 17, 2025 | Uncategorized
Many people understand a clear niche to mean something like ‘IELTS’ or ‘business professionals’. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that’s really just the...
by Rachael Roberts | Jan 5, 2025 | ELT business, Niche
Many people assume that the only option for a freelance teacher trainer is to work for bigger organisations such as a publisher, or the British Council, or as a trainer on CELTA/DELTA or the Trinity courses. But there’s plenty of scope for starting your own business...
by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
by Rachael Roberts | Nov 20, 2024 | Business, Sales
If you’ve been on LinkedIn for any length of time you’ve probably been the target of cold messaging tactics. Cold messaging is when someone you don’t know direct messages you to pitch their offer. While you probably didn’t like it, you might be wondering, ‘If so many...
by Rachael Roberts | Sep 1, 2024 | ELT business, Niche
As the number of independent online teachers continues to grow exponentially, more and more teachers are finding themselves mainly teaching one-to-one. Yet they’ve probably never actually been trained in how to do this. As a result, teachers can easily...
