Cold messaging is when you reach out to people without having previously built up any kind of relationship, and when they haven’t previously indicated that they might be interested in your service. It’s sometimes said that cold messaging is the only way to build up a client base on LinkedIn, but my business is proof that it’s not, as I’ve never taken this approach.
In this video, I’ll share why I’m not a fan and offer an alternative if you’re eager to build authentic connections that lead to meaningful client relationships.