What happens when you’re capable, committed, and doing a lot — but still feel stretched, scattered, or unsure what to prioritise next? In this conversation, I’m joined by Heather Johnston, founder of ELT Resource Room and host of the Thriving ELT Podcast. Heather helps overworked English language teachers get organised so they can thrive both in their work and in their lives. Heather shares how a lack of niche clarity wasn’t just affecting her marketing — it was affecting her focus, workload, and energy. By trying to serve too many audiences at once, everything felt harder than it needed to be. Once her niche became clearer, she was able to simplify decisions, create more intentional content, and build a business that fits around a demanding full-time role.