Not long ago, I shared a video about some of the most common ways we end up getting in our own way.
In this one, I want to go a bit deeper—into what might just be the most powerful obstacle of all:
The stories we tell ourselves.
Stories about what we can or can’t do in our businesses.
The way we interpret events, give them meaning, and then hold tightly to those interpretations—until they start to shape our choices without us even realising.
Over time, these self-limiting narratives can harden into fixed beliefs that quietly steer our decisions… and not always in a direction that helps us thrive.