What if you didn’t have to invent your niche — but simply pay closer attention to the work you’re already doing?
In this conversation, I’m joined by Janet, who works with Italian academics preparing to speak and present confidently in international contexts. Janet brings nearly 30 years of experience inside the Italian university system, and her niche emerged not from a branding exercise, but from listening carefully to what her clients were actually asking for.
Janet shares how her work gradually shifted from broad academic English and writing support towards a much more specific focus on conference presentations, international interviews, and spoken communication. As her niche became clearer, she found it easier to say no to misaligned work, charge more appropriately, and feel more confident about the value she offers.