Letting go of the “perfect” niche to find the right one | Client interview (Part 4)
What if your niche makes complete sense on paper, but still doesn’t quite light you up?
In this fourth interview in my client series, I’m joined by Ilze, a language professional who made a courageous shift away from a logical, credible niche that felt flat, and into work that feels deeply meaningful, energising, and aligned.
Ilze now works with professional women in their late forties and beyond who want to use English with confidence, find their voice, and stop letting fear and perfectionism hold them back. In our conversation, we explore how this niche emerged not from clever positioning, but from paying attention to energy, connection, and where her work was having the greatest impact.
We talk about:
Why a niche can be “right” on paper but wrong in practice
Confidence over correctness in language learning
Emotional connection as a driver of trust and demand
What changes when you allow yourself to work with people like you
Why clarity often feels less like strategy and more like coming home
This conversation is part of a mini-series where I speak to former clients about how their niches evolved over time, through real experience rather than formulas.
If you’ve ever wondered whether your current niche still fits who you are now, this one is worth watching.
⭐ This is the final video in a series of four client interviews about real-life niching experiences. Subscribe to see the rest of the series.