Business coaching for freelance language professionals ready to scale strategically
You’ve built something solid.
You have a clear offer, paying clients, you’ve raised your standards, you’re (mostly) earning steadily.
But growth now feels slower or more complicated than it should.
You’re not looking for motivation, or another template.
You’re looking for sharper, big picture thinking.
Introducing Project Bloom: a 12 month business growth programme
Designed to help you zoom out and see your business as a whole- and strengthen the connections between every moving part.
This isn’t about starting from scratch.
It’s about refining what’s already there.
You’ve already come a long way. When you take stock, there’s plenty to be proud of:
– You know who your ideal clients are
– You’ve developed a tried-and-tested offer
– You’ve worked with great clients – and received glowing feedback
– You’re earning a steady(ish) income from your business
– You’ve got a lead magnet, a mailing list, and a few thousand social followers
– You’re posting and emailing (fairly) consistently
But you know you’re still not quite where you want to be.
You’ve hit a plateau – but you’re nowhere near done growing
Sales feel inconsistent, even though you’re ‘doing all the right things’
Your messaging works- but it still feels like you’re having to explain yourself.
You’re busy- but not always sure it’s on the right things.
You don’t want to work harder.
You want smarter growth- and if anything, you’re craving more space.
At this stage growth isn’t about doing more.
It’s about understanding how everything fits together.
In Project Bloom we look at your business as an ecosystem.
You’ll learn to see:
- How pricing decisions affect your marketing
- How your messaging shapes audience growth
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How offer design impacts delivery and capacity
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Where revenue is quietly leaking
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What needs strengthening – and what needs simplifying
There is no single “right way” forward.
There are choices.
Trade-offs.
Consequences.
By the end of the year, you won’t be looking for templates.
You’ll understand your business deeply enough to make confident, strategic decisions as it evolves.
How Project Bloom Is Different From Designed to Flourish
Designed to Flourish gives you a clear methodology for building a strong, sustainable business.
Project Bloom goes further.
Instead of following a proven structure, you’ll learn to understand the mechanisms underneath it – so you can refine, scale, and adapt your business intelligently over time.
This is for you if you are ready to think and operate at a higher level.
The Project Bloom structure: strategy, sprint and support
A structured, personalised 12-month strategic process built around six focused development projects.
Every 8 weeks, we work on one key area of your business — refining, strengthening, and integrating it into the bigger picture.
Between projects, there’s space to implement properly.
August is fully off.
This isn’t about cramming more in.
It’s about building something stronger.
Each project follows a clear, focused rhythm:
Strategy Week
You’ll begin with 4–5 concise, high-level training sessions (20–30 minutes each), created exclusively for Project Bloom.
These aren’t surface-level tutorials.
They’re designed to help you understand the underlying mechanisms of your business — so you can see how pricing, positioning, audience growth, delivery, and capacity all connect.
Expect clarity.
Expect sharper thinking.
Expect to see things you hadn’t fully seen before.
Weeks 1–6: The focused sprint
In week 1, we meet for a group strategy session to define your focus for the project.
The theme is shared, but your implementation is not, because every business and business owner will need something different.
You’ll set clear intentions in your personal strategy document (your working blueprint for the project), and I’ll give direct feedback and refinement.
In week 4, we meet again to review progress, pressure-test decisions, and adjust where needed.
During each project, you’ll also have a 1:1 strategic session with me — timed to support the most critical decision points. We use that time to ensure the changes you’re making are aligned with your bigger picture.
In week 6, we review what has shifted.
What strengthened?
What simplified?
What now works more cleanly than before?
This isn’t about ticking off tasks.
It’s about making deliberate structural improvements.
Why this structure works
At this stage, growth doesn’t come from doing more.
It comes from working on the right lever at the right time.
Each project builds on the last, strengthening the overall architecture of your business.
Instead of experimenting with disconnected tactics, you make focused, strategic improvements — and allow them to compound.
Most business owners know this is the work they should be doing.
Very few create the space and structure to do it properly.
Project Bloom does.
The six strategic business growth projects
Project One: Optimize your core offer
We begin with the foundation of a sustainable, scalable business: a strong, clear, results
driven offer.
In this first project, you’ll sharpen and refine your core offer – so that it not only fits your ideal clients perfectly, but also plays to your strengths, supports your income goals, and is easier to sell with confidence.
Together we’ll
– Refine (or create) an offer that’s aligned with your dream clients’ most pressing needs and desires
– Make the transformation you offer crystal clear — no more underselling or vague
messaging
– Explore pricing, structure, and naming to help your offer stand out and sell.
– Align your offer with your bigger vision and values, so your business grows in a direction that feels right for you
This isn’t about reinventing everything. It’s about making what you already have stronger and clearer.
Project Two: Strengthen your sales system
If Project One gave you a compelling offer, this project helps you actually sell it — with more clarity, confidence and consistency.
In this project, we examine your full sales process- from first contact to enrolment- and refine it so it feels confident, clear and intentional.
Together we’ll
– Identify and improve the key points where your current sales process is leaking leads or losing momentum
– Strengthen your sales messaging, including your sales page, sales emails, and CTAs
– Practise reaching out and following up in a way that builds trust, not pressure
– Handle objections and guide clients to the right decision — whether that’s a yes or a no.
– Unpack and challenge your own limiting beliefs around visibility, pricing, and selling
You’ll also get individual feedback on your sales page, templates for email and DM conversations, and space to practise what feels uncomfortable — but necessary.
The goal here is not to turn you into a ‘salesperson’. It’s to help you create a sales system that works for you — one that brings in right-fit clients without overwork or overwhelm.
‘After the first two projects I’ve got brilliant clarification on my offer, hugely improved copy (and design) for my website, my course price list and more focus on the promotional aspects. I have already made one sale for a higher priced ticket item too. 🙂
‘The video content is fantastic. It really helps to understand the why behind everything we’re doing. The coaching sessions are a super safe space where I feel completely at ease to share my struggles. It’s keeping me accountable and spurring me into action.’
‘I love the combination of getting together and having you there for advice as and when required, coupled with the independence. I think this course really does surpass expectations, as it goes into so much depth.’
Project Three: Grow your audience, clarify your message
In this project, we focus on building an audience that actually wants to work with you — and making sure they truly understand what you’re about.
You’ll learn how to grow your visibility in ways that are strategic, sustainable, and aligned with your strengths — using long-form content like blogs, videos, newsletters, podcasts, talks, or collaborations. But we don’t stop there.
We’ll also help you clarify your point of view — the deeper message behind your work — so your content builds connection, not just visibility.
And you’ll audit your funnel to uncover where leads are dropping off, then make practical tweaks that help more of your audience take the next step.
Together, we’ll:
– Choose a long-form platform or visibility strategy that plays to your strengths
Develop core content pillars and a clear point of view that your audience will remember and resonate with
– Map how your long-form content can feed your funnel — from visibility to lead magnet to client
– Fix the “leaks” in your funnel with better calls-to-action, clearer next steps, and more aligned lead magnets
This project is all about growing your audience with intention — and making sure the right people are moving closer to working with you.
‘I wasn’t expecting to learn so much new stuff or change so much of what I was doing. I feel like I could easily and happily go back through all the content and still feel it was fresh and useful and that would make a good base for the things I’ve not done yet that came up.’
Project Four: Transform subscribers into clients
In this project, we focus on what happens after someone signs up to your mailing list (or joins your online community), and how to turn that initial spark of interest into trust, engagement, and sales.
We’ll explore how to design a warm, intentional, and strategic nurture sequence that builds connection and gently invites action. You’ll also look at how to keep that momentum going — whether your sales cycle is fast or slow — and how to craft sales sequences that convert, using different strategies, building authority, connection, and (ethically) using psychological triggers such as curiosity and FOMO.
Together, we’ll:
– Write or refine your welcome sequence so it builds trust and gently offers next steps
– Create engaging nurture content that deepens belief in your approach
– Use behaviour (clicks, replies, opens) to segment and follow up more strategically
Set up simple automations or workflows on the platform that fits your business
Craft targeted sales sequences that feel aligned — not pushy
Because when your nurture and sales systems are doing their job, the right people don’t just hang around… they lean in, take action, and say yes.
‘I was craving someone to tell me where I should put my energy because there is always so much that I could and should do but I don’t know what or how to prioritise.
The input so far has been very useful and I really like the clarity with which you express things, and it’s helped me understand more about how the whole thing can work together.
Your comments have been insightful and perceptive as always and the programme has helped me finally feel like I know better who my ideal client is. As a result, I have already created, sold and delivered a short course to 8 teachers.’
Project Five: Create Content that converts
In this project, we focus on short-form content — the kind that shows up in your audience’s feed and nudges them one step closer to working with you.
By this stage, many of your followers already know who you are. So it’s less about grabbing
attention, and more about building trust, reinforcing your message, and prompting action.
You’ll learn how to plan and repurpose content with more ease, adapt your long-form ideas into high-impact posts, and use short-form video and simple paid ads to extend your reach — without burning out.
Together, we’ll:
– Clarify what your short-form content is really
for – and who it’s speaking to
– Plan content that moves warm leads towards your offer
– Repurpose long-form content into scroll-stopping posts and reels
– Explore simple ad strategies to grow your list or visibility
– Build a realistic system for showing up consistently without the content grind
By the end of this project, you’ll have a content strategy that fits your business, your audience, and your energy — plus the tools to keep showing up with confidence and ease.
Project Six: Focus on what matters
You’ve done the deep work – refining your offers, strengthening your visibility, building your systems. Now it’s time to step back, simplify, and make it all more sustainable.
In this final project, you’ll review everything you’ve built and identify what’s actually moving the needle, and what’s just taking up space.
We’ll work together to streamline your systems, reduce unnecessary work, and create smarter structures for the future — including automation, delegation, and decision making frameworks that free up your time and energy.
Together we’ll:
– Audit where your time is currently going — and what’s giving the best return
– Set up or strengthen systems and automations (e.g. onboarding, email sequences, scheduling, content workflows)
– Explore when and how to start building a support team — whether that’s a VA, OBM, podcast editor, or tech support
– Create a sustainable weekly or monthly rhythm that protects your time while keeping things running smoothly
– Define your own version of “enough” — and map how to keep growing without overworking
By the end of this project, you’ll have made tangible changes that reduce your workload and protect your energy — and a clear plan for how to stay focused on what really matters as you move forward
‘ It’s kicked me into action. I have been a lot more proactive connecting with people and I now have a new client starting very soon and a few in the wings. This new client has purchased my ‘freedom to communicate’ course at the higher price of £669, which demonstrates I can charge more.’
‘I’d highly recommend it to someone who needs a bit more clarity on what they’re doing and help in identifying the areas that need attention and why. It’s nice to have your eyes on what we’re doing and the ongoing feedback saves a lot of time and procrastination.’
‘If you feel like you’re stuck and not making the progress you need to, this course really can help. The training is extremely comprehensive, and it’s brilliant being able to ask questions rather than sit by yourself going around in circles. Also really helpful to read the questions other people are asking, as you can get inspiration and ideas from them.
My expectations of this course in terms of training material and support were very high, and my expectations have been met!’
Project Bloom is something really different- it brings together the best of a mastermind,
a high-level course, and 1:1 business coaching — all in one carefully designed programme.
You’ll be part of a small, intimate group of no more than 8 experienced language professionals
— no beginners, no fluff, just thoughtful, ambitious people at a similar stage of business. The
peer support is consistently cited as one of the most valued parts of the programme:
collaborative, energising, and genuinely helpful.
You’ll also get:
– A clear, structured, but fully tailored pathway through six strategic projects
– Six 1:1 coaching sessions with me to work on your business at a deep, individual level
– Twelve 90-minute group coaching sessions across the year
– A shared Google doc (your personal blueprint) to stay focused and track your progress
– A private Slack space for day-to-day support, encouragement, and connection
– A library of in-depth trainings that go far beyond surface-level advice — these are strategy-rich sessions created specifically for this programme, and designed to shift your
thinking as well as your results
You won’t find this combination of high-touch support, strategic depth, and peer connection
anywhere else — especially not at this price.
Investment and payment optionsI
So how much is it?
The investment for Project Bloom is £5,987, payable in 12 monthly instalments of £499
Can you guarantee my ROI?
No honest coach can guarantee your exact financial return – but what I can say is this:
Last year’s participants all made significant new sales within the programme, mostly recouping their investment within the 12 months.
My commitment to you
Project Bloom is a serious investment – in time and money.
If, after the first two projects, you genuinely feel Project Bloom isn’t the right fit for you, you’re free to step away.
You’ll only be responsible for the first four payments* (covering the first third of the programme). No questions asked.
Note that in that case you won’t retain ongoing access to the programme.
Here’s what I believe…..
Too many brilliant, thoughtful educators and freelancers are made to feel like they’re “bad at business” because they don’t want to hustle, or employ manipulative marketing tactics.
They’re told they need to “sell themselves” more. Be louder. More visible. More of everything.
And underneath that, there’s something even deeper going on:
A lifetime of being trained to overgive, undercharge, and put everyone else’s needs first.
A culture that rewards exhaustion and self-sacrifice—and calls it professionalism.
An industry that quietly implies: If you were truly passionate, you wouldn’t care so much about money.
But I see it differently….
I believe you don’t have to become someone else to succeed—you just need to become more of who you already are. I believe your lived experience, your perspective, and your values are not obstacles to “real” business—they’re your greatest assets. They’re what set you apart in a sea of sameness.
I believe you can honour your energy, your time, your boundaries—and still grow something spacious, profitable, and deeply meaningful.
And I believe that when you build your business around a clear message and a strong point of view, everything starts to feel lighter. Clearer. More aligned.
– You stop chasing and start attracting.
– You stop asking, “What should I post?” and start saying, “This needs to be said.”
– You stop trying to prove yourself and start creating real resonance with the people you most want to help.
This is what I care about. This is the kind of business I want to help you build. Not one that drains you, distracts you, or demands a version of you that doesn’t feel real. But one that’s designed to fit you—and to grow from the inside out.
Want to join me?
FAQ
how much time will this take each week?
That depends on how you approach each project. For example, starting a YouTube channel will take more time than tweaking your welcome sequence or updating a sales page.
That said, most participants find that 4–5 hours per week is a realistic average — and honestly, that’s time you should be spending on business development anyway. The difference here is that you’ll be spending that time on the right things, with the support, structure and accountability to actually follow through.
We also take planned breaks between projects — including all of August — so you’ll have breathing space built in.
can i do just one or two of the projects?
It’s tempting to cherry-pick the areas that feel most urgent. But in my experience, that’s often what keeps people stuck. One area of your business might look like the problem — but often, the real issue is upstream or downstream from where you’re focusing. For example:
You might think your content isn’t landing — but it’s actually your offer that needs work (Project One)
Or your emails aren’t converting — but your messaging is unclear (Project Four) Or you’re showing up consistently — but your funnel is leaking leads (Project Three)
That’s why Project Bloom is designed as a complete system. All six projects work together — and skipping one can leave the others less effective.
That said, I completely understand that it’s a significant investment of time and money. That’s why I offer the Love it or Leave it guarantee. If, by the end of the second project, you don’t feel the programme is making a real difference, you’re free to walk away — and only pay for the first third of the programme.
Do I have the time to invest in the programme?
Project Bloom offers a rare level of personal support, strategy and structure — over a full year. You’ll get:
Six 1:1 coaching sessions with me
A small, carefully selected group of no more than 8 participants
Twelve 90-minute group coaching calls
Personal feedback, deep strategy, and ongoing day-to-day support
A results-focused curriculum including high level strategies and insights designed to help you build a simpler, more profitable business that genuinely fits you
At the moment, I don’t offer any long-term 1:1 coaching — and this is the only way to work with me at this depth.
Programmes with this level of personal attention, coaching and structure usually cost two or three times this amount. I’ve priced it carefully to reflect the value, while keeping it accessible to the right people
Will you make your money back in the first year? If you do the work, that’s absolutely possible — many current participants on the first run of this programme are already seeing early results, and one has made more than she invested. But this isn’t about overnight wins. It’s about building a business that delivers consistent income and real sustainability over time. And of course, if you don’t feel it’s delivering, you have the option to bow out after the first two projects.
is this just for language teachers?
Not at all.
While many of my clients are freelance language professionals with a specific niche, others work in related areas as teacher trainers or coaches, or membership owners, or selling related services such as copywriting.
If you’re running an education-related or service-based business — and you’re looking for a more strategic, sustainable way to grow — Project Bloom could absolutely be for you.
SHOULD I JOIN DESIGNED TO FLOURISH INSTEAD?
That’s a great question.
Designed to Flourish isn’t just for beginners – around 50% of clients already have a business, but they still need to work on putting all the systems in place to create consistent right-fit clients.
Project Bloom is for you if you already have those pieces in place. You know who your ideal clients are. You’ve worked with them. You’ve got offers, content, a mailing list, maybe even a funnel — but it’s not all working together yet in a way that feels sustainable or scalable.
You need clarity, strategy, and smart support to help you make it all work better — with less effort and more ease.
If you’re not sure which is the right fit, or whether now is the right time, let’s talk. I’ll ask a few questions, give you my honest view, and help you figure out your next best step.
WHAT IF i THINK IT MAY BE FOR ME- BUT i'M STILL NOT SURE?
That’s completely normal.
Saying yes to something like this often brings up doubts — about timing, money, whether you’re really ready. But in my experience, the fact that you’re even considering this kind of support usually means you’re further along than you think.
Here’s what I’d suggest:
If you’re feeling pulled toward Project Bloom but aren’t quite ready to commit, let’s talk.
No pressure, no hard sell — just an honest conversation about where you are, where you want to go, and whether this programme can help you get there.
And remember: you’re not locked in. If you join and realise after the first two projects that it’s not the right fit, you can step away under the Love it or Leave it guarantee.
This is about building a business that actually works for you — not forcing yourself into something that doesn’t
Ready to scale your language business strategically?
If this feels like it could be what you’ve been looking for – or if you’re just a little bit curious – send me a message and let’s have a conversation.
No pressure, no push — just an honest chat about where you are, where you want to go, and whether this programme can help you get there.