One of the biggest hurdles I come across with my ELT and ESL freelancer clients is that they often come to me with the idea that they hate marketing and selling. But, it nearly always turns out that they don’t actually hate marketing and selling, they just hate a particular kind of marketing and selling which is all about manipulation. And that’s not what I teach AT ALL.
In this video I’m going to talk about why having an ethical approaching to marketing and selling is so important to me, some of the dodgy tactics I come across, why I don’t actually believe they are a good idea, and what you can do instead.