This video is a live interview with Lottie Galpin, DEI specialist and Camilla Walton, who specialises in English for Landscape Architects and Garden Designers.
Both Lottie and Camilla have worked with me to develop and refine their niches, and in this interview we talk about what niche (really) means- it’s not quite what people always think- how they came to find their niches, and the difference that niching has made to their business. There are also some tips for finding or deciding on a niche if you’;re still thinking about yours.