Can freelance teachers have more than one niche?
It’s one of the questions I’m asked most often, and it’s usually driven by a very understandable concern:
“If I specialise, does that mean I have to give up half the things I enjoy doing?”
The good news is that the answer is no.
In this video, I explore what people really mean when they talk about niches, why so much niche advice feels oversimplified, and how experienced freelance language professionals can create more clarity in their business without necessarily giving up the variety they enjoy.
We’ll look at:
- Why niche advice can feel frustrating or unrealistic
- The difference between clarity and restriction
- Why some combinations of services work well together and others create confusion
- How positioning affects marketing, referrals, and visibility
- Why specialisation can deepen your expertise and increase perceived value
- How to maintain multiple interests while creating a more focused business
This is the second video in a series exploring how freelance language professionals can build businesses that are more intentional, sustainable, and aligned with the work they most want to do.