How to ethically use pain points and aspirations to attract more language students

As an online language teacher running your own business, one of the key challenges is figuring out how to market your services in a way that truly resonates with potential students or clients.

Here’s something important to remember. People don’t tend to invest in things that they view as a nice to have.

They invest in solving problems, overcoming challenges, or achieving a dream that they’ve held on to for some time.

In this video, I’m going to talk about how you can speak to these so called pain points and aspirations in a comfortable, natural, and ethical way.