So many experienced language teachers quietly worry:
👉 Is my niche really right for me?
👉 Have I boxed myself in — or is it actually helping my business grow?
In this conversation, I sit down with former client Jane Turner (Zoom Out English) to talk honestly about what niching really gave her — confidence, clarity, and a more sustainable business that reflects who she is and the students she loves working with.
Rather than being some “perfect on paper” niche, Jane’s focus evolved from lived experience, values, and years of supporting international university students with academic English. We explore how narrowing your focus doesn’t limit you — it can actually make your work feel bigger, more impactful, and far easier to communicate.
In this video you’ll hear us talk about:
✨ why niching isn’t about boxing yourself in
✨ how clarity helps the right clients recognise themselves
✨ why constraints can spark creativity (not kill it)
✨ how a clearer niche protects your time, energy, and boundaries
✨ where AI fits — and why it won’t help you stand out on its own