You’ve probably heard that sharing useful content is a great way to demonstrate your expertise and attract potential clients. And it certainly can be. But there’s something else that can make a real difference to whether people feel they know you well enough to want to work with you: your story.
Now, I’m not suggesting that you need to share your entire life history on LinkedIn, or turn every social media post into a deeply personal confession! But the experiences that brought you to where you are today, the things you’ve learned along the way and the reasons you approach your work as you do can all help potential clients understand what makes you different.
In this video, I explore how to use your personal story in your marketing, what to include (and what to leave out), and how storytelling can help build trust with people who might eventually want to work with you.
If you’d like more practical ideas for getting your freelance language business noticed by the right people, take a look at my Finding and Attracting Clients Resource Centre.