by Rachael Roberts | Dec 16, 2024 | ELT business, marketing, motivation
Unbelievably this marks the end of my fifth full year of business (I actually started partway through 2019), and so this will be my fifth annual review and writing of a blog post looking back at the last year.I’ve learnt SO much over the last five years, and this blog...
by Rachael Roberts | Nov 15, 2023 | marketing, Niche
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
by Rachael Roberts | Sep 7, 2023 | Business, Confidence, ELT business, Freelance, marketing, Niche, Social media marketing
1. Running a business without marketing will kill it – Paul Cookson It might seem a bit over-dramatic, but the bottom line is that if no-one knows about your business, you won’t have any clients. Word of mouth is, of course, a form of marketing too, but,...
by Rachael Roberts | Mar 23, 2023 | Business, Confidence, Inner Troll, marketing, Mindset, Social media marketing
People talk about ‘shameless self-promotion’, which gives the idea that we should be ashamed to promote ourselves and what we do. But if you are your business- which you are if you offer a personalized service, such as teaching or coaching- then surely you need to be...
by Rachael Roberts | Dec 6, 2022 | ELT business, Freelance, marketing
Passive income sounds so enticing. ‘Earn six figures in your sleep.’ Who wouldn’t want a bit of that? Especially a busy teacher. All you need to do is: Create a membership at £40 a month and get 200 people onboard for a year. Create a digital course...
by Rachael Roberts | Nov 21, 2022 | ELT business, Freelance, marketing
There are two main reasons NOT to have an email list. Firstly, if you don’t ever intend to sell a service or product, or if you only ever intend to work with a handful of big companies, such as publishers. In those cases you don’t need on.But if you’re working with...
