The corporate offer design checklist
How to position your Business English training as a high-value solution
(not just a set of lessons)
Too many freelance Business English trainers get stuck competing on price because HR sees “English lessons” as a commodity. The cheapest provider wins, even if you know you could add far more value.
This free checklist shows you how to reframe your offer so companies see you as a partner solving real business problems — not just another trainer selling hours.
Inside, you’ll discover the four essentials every corporate-facing offer needs to make decision-makers say yes more easily.
Download your free copy now and start reshaping your offer into something companies can’t ignore.
About me
Hi, I’m Rachael.
There are lots of things I’ve loved about my long ELT career, but one of the things I don’t like is the way that so many excellent professionals are underpaid, undervalued and scraping by.
I also far too often see people working themselves into the ground. This might be OK when we’re in our early twenties with no responsibilities, but it’s no way to run a sustainable and enjoyable professional career.
I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.
I have:
⭐ 30 years of experience in the industry
⭐ 15 years as a successful small ELT business owner
⭐ CELTA and DELTA teacher trainer and creator of dozens of published courses, which means I can help you design your programme to perfectly fit your clients
⭐ heaps of training and coaching in running a small business, organic marketing and social media, copywriting and more
…..as well as being a trained psychotherapist, counsellor, and coach.
This makes me ideally placed to empower freelance ELT professionals to custom design their businesses so they can earn more, work less, and live more fully.
And that’s what it’s all about.