by Rachael Roberts | Nov 15, 2023 | marketing, Niche
Of course there can sometimes be good reasons why it isn’t a good idea to narrow down your niche. However, having spoken to literally hundreds of ELT freelancers about niching, I’d say that at least 9 times out of 10, a reluctance to niche is based on misunderstanding...
by Rachael Roberts | Sep 5, 2022 | Freelance, marketing, Niche, Social media marketing
Rather than telling you about yet more things you should be doing in your ELT freelance business, I thought I’d try a different approach.Here are three things you DON’T have to do in your business… cue big sigh of relief. 1. You don’t necessarily have to find your ELT...
by Rachael Roberts | Jul 19, 2022 | Confidence, Freelance, Inner Troll, Money mindset
When it comes to choosing a niche, should you follow the money or follow your heart? When I have a call with a potential client, I often ask them, ‘ What would you LIKE to do?’ And more often than not, they look a bit surprised. Because surely,...
