by Rachael Roberts | Jan 17, 2025 | Uncategorized
Many people understand a clear niche to mean something like ‘IELTS’ or ‘business professionals’. Of course, focusing on the main reason your ideal clients want to learn English is a great place to start. However, that’s really just the...
by Rachael Roberts | Nov 30, 2023 | Uncategorized
If you’re a company like Coca-Cola, with a massive ad spend, you don’t need to niche. Coca-Cola appeals to (almost) everyone, everywhere. However, if you’re running a small, probably one person ELT/ESL freelance business, the only real way to stand...
by Rachael Roberts | Jun 9, 2020 | Inner Troll, Personal Development, stressed day, Uncategorized
It might seem that always being right is something to aim for, but in fact it’s both paralysing and dangerous. Paralysing because the need to always be right means that we can’t ever risk getting anything wrong. Dangerous because it means that we are likely to ignore...
by Rachael Roberts | Oct 22, 2019 | Emotions, MIndfulness, Overwhelm, Stress, stressed day, Uncategorized, Wellbeing
Every year I make a point of going to one of the biggest ELT conferences, IATEFL. I absolutely love it, but last year was the first year in several years that I didn’t come home and spend the following week (or two weeks) ill in bed. I did present, but, unlike the...
by Rachael Roberts | Jul 30, 2019 | MIndfulness, Mindfulness practice, Negativity, Uncategorized
Holidays are about switching off from your daily life and resting and recuperating. However, they can also be an opportunity to switch on and wake up to the present moment. Automatic pilot Most of us spend much of our lives on automatic pilot. Have you ever had the...
by Rachael Roberts | Nov 6, 2018 | Breathing, MIndfulness, Mindfulness practice, Monkey Mind, Uncategorized, WEll-being
There’s a lot of talk these days about mindfulness, but there isn’t always a whole lot of clarity about what exactly it means, or how someone who’s new to mindfulness can start to integrate it into their life. Perhaps the first thing to say, mindfulness for...
