Tanya moved from “working, working, working” to having a roadmap she can rely on.
Name: Tanya Matefi
Business: Tanya is a Germany-based language and life coach who offers purposeful, project-based language training for thoughtful professionals who want to improve their English while working on meaningful real-world projects.
Problem: Before the programme, Tanya was working non-stop but without direction. Marketing felt confusing, her niche was unclear, and she often felt undervalued. She knew she had something unique to offer but lacked the confidence and structure to communicate it.
Result: Through the programme, Tanya clarified her niche, strengthened her message, and gained a roadmap she trusts. She now wakes up motivated because she knows exactly what to work on, and she continues to benefit from the supportive community she built during the programme.
‘“Now I wake up in the morning and I can’t wait to work, because I know what I’m doing.”
I’m Tanya Matefi, living in Germany originally from South Africa. I’m a language and life coach, and I specialize in project based language training that has a purpose driven approach.
So , my niche market is a thoughtful professional who wants to do two things at once. They want to improve their language skills, but they also want to put that straight into practice through a meaningful project. And I’ve got both the ability to help people with the language that is most relevant for them, and also with helping them with project management.
Why did you choose Rachael to work with as a coach?
I had been considering and looking around for some kind of training to help me with my business. And I did a webinar through elta, which is , the English Language Trainers Association, Hamburg. And, , the title was Finding Your Niche Market.
I was really electrified by the stuff that I learned from Rachel on that day. She was speaking my language. It was something I hadn’t considered, but subconsciously I was waiting for that knowledge. And so when I heard it, , I realized this is the person that I’ve been waiting to work with.
It was just a revelation for me to think. I don’t have to continue being exploited because a lot of people who are doing this kind of work are being exploited by the service providers they’re working with. And you sometimes just feel like you have to do certain things to earn a living. And the idea of doing something that you love and giving the most value, because you’re doing what you love and because it’s the thing you’re really, really good at.
It’s just, it’s, that was a huge aha. That was just turned my lights on.
What has changed for you since doing Designed to Flourish?
The biggest change has actually been in the way I think about business. I was just working, working, working. And sometimes I would get business through word of mouth. I did a little bit of networking, but it was something that was very neglected in my business. And part of the reason for that was because I just didn’t know how,
I had ideas, but I had more uncertainty. And the biggest change is now having a clear idea of what I need to do, even though I still have a lot to do because, it’s not an overnight formula and it’s up to you to put the work in, but it’s much easier to put the work in when you feel like you know what you’re doing.
And I’ve gained that confidence now, and through that I also enjoy working on my business. Now I will literally wake up in the morning and I can’t wait to work because I know what I’m doing.
I know what my goals are and I want to do them. I’ve motivated. And so that’s been a very huge, really, that’s a massive turnaround. And the other thing is that through the program I met a wonderful community. We support each other even after the program and we continue learning from each other because we have similar challenges.
S And that combined knowledge is, it’s beautiful. It’s not just practical, it’s also really meaningful and it’s really nice to have people doing something similar to you when maybe you’ve been working alone for years.
Do you feel you got a good return on your investment into the programme?
This was a big commitment for me financially. However, it’s actually very reasonable. You just don’t get this kind of quality for this kind of price.
So I can say for sure that it’s really worth the money that you invest in it. And secondly, in terms of time, you won’t get results unless you put time into it. But all of the time that you put into it’s time you need into your business anyway. .There’s always gonna be an element of trial and error when you’re building a business because you’re learning. And also things change continually. So we are seeing huge changes in this industry. And yeah, so it is a trial and error process, but you’re going to have less error when you have a good roadmap, and if you have less error, you’re going to end up saving time.
What would you say to someone considering doing Designed to Flourish?
I’m really grateful that I did this programme with Rachael. I’m really grateful to have met Rachael and, uh, something I didn’t anticipate about the programme was just how much is in it and just how much value you get from it. I’m six months I think since I finished that programme and I still am learning, I’m still using the materials, that are available after the programme and that’s how much value there is.