if you know you’re ready to commit to youtube- but you want it to actually support your business, you’re in the right place.

a 10 week guided implementation programme for experienced professionals, who want to use long-form video to create a more consistent flow of right-fit clients.

 

this is not influencer youtube

it’s youtube as a client attraction system

 

 

 

The Magnetic Method:

build a video channel that attracts the right clients.

This is probably not what you’ve been told about YouTube.

Most ‘YouTube strategy’ is built around:

 

– growing subscriber numbers

– chasing views

– playing the algorithm

– monetising through ads or sponsorship

 

That model works- if your goal is attention at scale.

But if you run a client-based business, it’s often the wrong target entirely.

You don’t need thousands of the wrong viewers, and a vague hope that eventually you’ll have enough that there will be a few of the right ones in there….

You need the right people to recognise themselves in your work right from the beginning,  binge your videos, and get in touch already clear they want to work with you.

 

 

That’s the approach this programme is built around.

 

 

Why this works (and why it doesn’t take years)

One of my clients recently said he thought he’d watched every video on my YouTube channel before getting in touch — well over 100 long-form videos.

 

By the time he reached out:

 

  • he understood how I could help him

  • he felt like he already knew me well

  • and he didn’t need convincing

Importantly, clients started coming to me via YouTube when I had around 1,000 subscribers, not 10,000+.

Now it brings in around 30-40% of my clients.

 

That’s what happens when a channel is designed for decision-making, not popularity.

 

 

The Magnetic Method can work for any service-based business (and possibly a product based one, such as selling your book- ask us)

Who's running this programme (and why that matters)

The Magnetic Method is run jointly by Rachael Roberts and Laura Wilkes.

This programme exists because we kept seeing the same problem from opposite sides of the work.

 

 

I (Rachael) work with experienced language professionals to build sustainable, client-attracting businesses.

Over time, YouTube became one of my most effective client attraction tools – not because it grew particularly fast, but because it helped the right people:

  • understand how I think

  • trust my approach

  • and decide to work with me

Importantly, this started when my channel was still relatively small. Clients didn’t come because of follower numbers. They came because the channel is clear, focused, and aligned with my offer. 

 

What I bring to the party:

  • strategic clarity

  • audience and positioning expertise

  • and a deep understanding of how people make decisions about working with a service provider

Laura runs her own successful production studio, and also works with professionals who want to use video with more confidence, clarity, and consistency. 

 

She helps people:

 

  • get comfortable on camera

  • communicate clearly through video

  • and develop workflows that make video creation realistic and repeatable

What Laura brings to the party: 

 

  • professional expertise in long-form video

  • clarity around delivery and structure

  • and support that helps people actually create and publish, not just plan.

 

 

 

Why this programme is different

Most YouTube programmes focus on either:

– strategy, usually aimed at gaining lots of followers to make money through ads or sponsorship (that’s not our aim)

– or video skills, without properly connecting them to business outcomes

    The Magnetic Method combines both.

    Together, we help you:

    • design a YouTube channel that attracts your ideal clients

    • create long-form videos with purpose and direction

    • and build a system you can sustain alongside a real business

    This isn’t about becoming an influencer.

    It’s about making YouTube work for your business — quietly, consistently, and intentionally.

    This programme is for you if:

    – you already use video regularly

    – you’re not worried about appearing on camera

    – you want YouTube to support client attraction

    – you have a clear niche and a validated offer (you’ve already sold it)

    – you’re willing to create 2–3 long-form videos per month

    – you’re ambitious and want more consistency in your client flow

    This programme works best for people who are already in motion – and want strategy, structure, and support to make their effort count.

     

    Who it’s not for (important)

    This programme is not a good fit if:

    – you don’t yet know who your ideal clients are

    – you don’t have an offer you’ve already sold

     – you’re still unsure about being on camera

    – you’re looking for reassurance rather than implementation

    – you want fast growth without doing the work

     

    If you’re still clarifying your niche or offer, Designed to Flourish will be a much better next step. This programme won’t work without those foundations in place.

    What you’ll build during the 10 weeks

    By the end of The Magnetic Method you will have:

     

    • a YouTube channel designed to attract your ideal clients

     

    • a clear strategic direction for your content

     

    • a repeatable system for planning long-form videos

     

    • videos that build on each other and encourage binge-watching

     

    • a realistic workflow you can sustain

     

    • clarity about how YouTube fits into your wider business ecosystem

     

    This is about building something that continues to work after the programme ends.

    How the programme works

     

     

     

     

     

     

     

     

     

     

     

     

    Investment

     

    £1200

     

    Payment in full, or in three instalments. £240 as a despoit to save your place, then two payments of £480 in weeks 1 and 5 of the programme.

     

     

    Ready to apply?

     

    If this feels like the right next step, you’re warmly invited to apply.

    We don’t offer sales calls for this programme.

     

    Instead, we use a short application to make sure:

     

    • the programme is the right fit for you

    • you’re genuinely ready to implement

    • everyone in the group is working at a similar level

     

    We’ll review your application carefully. If it’s not the right next step, we’ll tell you — and suggest a better option.

    This protects your time and ours.

    Apply for The Magnetic Method
    Do I need to already have a YouTube channel?

    No — but you do need to be genuinely ready to start one.

    Some participants will already have a YouTube channel (even if it’s been neglected). Others will be starting from scratch.

    What matters is not whether you’ve launched yet, but whether you’re committed to using YouTube intentionally and ready to publish long-form content during the programme.

    Is this a YouTube strategy course?

    Not in the way that phrase is usually used.

    Most YouTube strategy is aimed at:

    • growing subscribers
    • increasing views
    • monetising through ads or sponsorship

    This programme is about using YouTube as a client attraction system for expert-led, service-based businesses.

    We focus on:

    • attracting the right viewers
    • building trust through long-form content
    • and helping potential clients decide to work with you
    Is this just for education businesses?

    No, absolutely not.

    I (Rachael) usually work mostly (though not exclusively) with language based businesses, but the same principles absolutely apply to other  businesses.

    Laura already works with a very wide range of businesses inside and outside the education sphere.

    The strategies we’ll be teaching work best when selling to individuals, rather than B2B, because it’s about building relationships, and trust.

    You’re likely to have a service-based business, but you might also want to focus on something like selling a digital course or a book.

    If we don’t think it’s right for you- we’ll tell you (nicely).

    is this for beginners?

    You don’t need to already be an expert, in either business or video, but….

    This programme is not designed for:

    • people who are unhappy about being on camera
    • those who need a lot of confidence-building around video
    • or anyone without a clear, validated offer

    If you’re newish to video, we recommend checking out Laura’s Video Venturer to start with. If you don’t yet have clarity on your niche or offer, Rachael’s Designed to Flourish will be a better starting point.

    What if I’ve already done Laura’s Video Venturer or another video course?

    That’s great because this programme assumes you already know the basics of how to record and publish video.

    What we focus on here is next level video making, strategy, structure, and alignment – so that your videos actually support your business goals.

    Why is this application only?

    Because this programme only works when certain foundations are already in place.

    The application helps us ensure that:

    • you’re ready for this stage
    • the group is well-matched
    • and everyone benefits from the shared level of ambition and experience

    If we feel this programme isn’t the right next step, we’ll explain why and, where appropriate, suggest another option.

    We won’t leave you hanging – and there’s no pressure to proceed.

    You’re also welcome to email us with any questions.

    We don’t offer sales calls for this programme, but we’re more than happy to help you decide whether it’s the right fit.

    Will this guarantee I get clients?

    No ethical programme can guarantee results.

    What we do provide is:

    • a clear strategy
    • a proven way of thinking about YouTube for client attraction
    • and hands-on support to help you implement it

    Your results will depend on:

    • how clearly your offer is defined
    • how consistently you show up
    • and how well you apply what we work on together

    But if you get stuck in you’re going to learn and implement stuff that could otherwise literally take you years…

    Apply for the Magnetic Method