Everything you need to know about hashtags and how to use them effectively to increase your reach



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If you are regularly posting on social media in an effort to connect with potential clients, you obviously want those posts to reach the right people…


But how do you find those ‘right people’- or, even more importantly perhaps, how do they find you?


Some of this will happen through the people you connect with and the content you engage with, but hashtags can be an important part of the puzzle, because they are designed specifically to help people find relevant content.


So, if you don’t use hashtags at all, or you are simply slapping on a few that feel like they might be relevant, you are missing a trick.

What’s included in the course?


In this training I will take you through:



– exactly what hashtags are, why they’re important, and how they work on different platforms.


– what makes an effective hashtag and how to choose them.


– how to research suitable hashtags for your specific business (including two bonus walkthrough videos of how to do this on Instagram and LinkedIn.


– there is a bonus PDF about banned hashtags, with a list of some common ones you should avoid, and tips for checking you aren’t accidentally falling foul of these.

…….And finally, a live forum where you can ask any questions you still have, or share ideas.

If you don’t know me yet, I’m Rachael.

I’ve been in the ELT (English Language Teaching) field for 30 years, and I love the energy and the generosity of spirit I see every day.

But one of the things I DON’T like about ELT is the way that so many excellent professionals are underpaid, undervalued and scraping by.

I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.


I have:

⭐ 30 years of experience in the industry

⭐ 13 years as a successful small ELT business owner

⭐ heaps of training and coaching in running a small business, organic marketing and social media, copywriting and more

… well as being a trained psychotherapist, counsellor, and coach.


This makes me ideally placed to empower freelance ELT professionals to earn more, work less, and live more fully.

And that’s what it’s all about.

Rachael Roberts ELT Coach

You’re an incredibly knowledgeable person with a perfect set of skills and loads of valuable experience to coach ELT professionals like me, You have helped me to see the bigger picture and coming out of the ‘rat race’ is totally within
our reach.

Paulina Clarke van Pelt

ELT Teacher, EAP Lecturer, ESOL teacher

You really know your stuff, and you’ve walked the walk. You’ve really changed things for me this year. Thank you!!

Catherine Dolton

Business English Language Coach

You are an amazing person to work with. You are intelligent, supportive and your experience and insight are only going to improve things. It doesn’t matter how big or small your idea is, something better will come of it.

Jane Ritter

English for Young Learners Specialist