The Second
Earn Learn Thrive
Festival of Freelancing
26th- 30th June 2023
The return of this special event aimed specifically at ELT Freelancers and Business Owners.
Packed full of informative sessions where myself and other industry experts will help you learn how to write better copy, use Pinterest to sell your materials, promote your business through Youtube, understand how to get started with Facebook ads, use AI in creating your website copy without losing your authentic voice, design inclusive and accessible digital learning materials and more.
Ever wonder if there’s a better way to do something? Get answers to all those niggling questions from our experts, and in the grand finale Q&A.
You can even win free business and mindset coaching
And, it’s ABSOLUTELY FREE…..
Just leave your name and email address and I’ll send you the link to join the Facebook group which will be the hub of the event. I’ll be letting people into the group from the 24th June so you can start networking and getting to know everyone.
[If you don’t get an email, check your spam folder, so you don’t miss out on further details and instructions. I will also add you to my weekly email. I will never sell your data, and you can unsubscribe any time.]
Imagine the difference this week could make to your business…….
I don’t think I’m going to have time to attend all this live…
It’s a packed week, but everything will be available on replay after the sessions and up until the 5th July (or after that if you’re in my membership The Confident ELT Freelancer Collective. )
Further details……
HOW TO SELL WITHOUT BEING ‘SALESY’ – 26TH JUNE 4.00PM UK TIME- RACHAEL ROBERTS- EARN LEARN THRIVE
Most of us have a horror of being thought of as pushy or salesy. And no wonder when you see some of the sleazy manipulative techniques being employed out there. Hello cold LinkedIn DMs!
We generally don’t go into education looking to make a million. However, how can we help people (and indeed look after our own well-being) if we can’t manage to effectively sell our services, and what’s more, sell them for what they are truly worth?
In this session I’m going to help you re-frame some of your deeply held beliefs about sales and selling, and focus on how you can start selling in a way which feels comfortable and natural, but which also gets great results.
This is for you if you don’t seem to be able to write an effective sales page, or find yourself tongue tied and awkward when talking to a potential client, or you end the call kicking yourself for not properly getting across how you could help them. I aim to change all that.
VIDEO PROFIT FORMULA™ – 27TH JUNE 10.00 AM UK TIME- GULCE ONAGER- YOU TUBER AND VIDEO MARKETING STRATEGIST
How online coaches & service providers can create their personal video cash machine using YouTube, with the 3-part ATM Framework™
Bio
Gulce Onganer is a full time YouTube content creator, 6-figure video marketing strategist & the founder of Video Sales Mastery based in Rotterdam, the Netherlands. She helps ambitious online coaches, consultants & creative service providers go from unknown to in demand by creating videos that get clicked, get watched & get paid. Video Sales Mastery offers VIP days, intimate group programs & done-for-you YouTube channel management.
www.videosalesmastery.com
EASIER CONTENT CREATION- 27TH JUNE 3.00PM UK TIME- JENNIFER MURRAY- BEST WORDS COPYWRITING
We all know we should create content. Easy when your brain is buzzing with ideas. Not so great when you’re staring at a blank screen. In this session, we’ll debunk a few myths about writing, explore effective tools and techniques, and delve into a content outline that really works.
Bio
Jennifer Murray has been in ELT for decades. She’s been a teacher, a trainer, an editor, a publisher and more. Now a copywriter, she creates tailored website and marketing copy for ELT freelancers and offers 121 copy coaching services.
www.bestwordscopywriting.com
OVERCOME UNHELPFUL SELF-DOUBT AS AN ELT FREELANCER – 28TH JUNE 9.30AM UK TIME- RACHAEL ROBERTS- EARN LEARN THRIVE
In my work with freelance ELT professionals like you (online teachers, writers, editors, trainers), I often find that self-doubt is a bigger barrier even than lack of business know how, causing many freelancers to procrastinate, price too low, over-deliver, stay under the radar and more. In this session we’ll look at just why this kind of self-doubt is so common, and I’ll take you through a step by step process to overcome it and flourish as a freelancer.
Bio
I’m Rachael, and I’m a business and mindset coach for ELT freelance professionals and business owners.
One of the things I don’t like about ELT is the way that so many excellent professionals are underpaid, undervalued and scraping by. I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.
HOW TO GET MORE TRAFFIC TO YOUR WEBSITE WITH PINTEREST – JUNE 29TH 2.00 PM UK TIME- FAYE STRANGE – PINTEREST EXPERT.
Discover the power of Pinterest for your business! Pinterest isn’t just for finding recipes and interior decoration ideas, it’s a powerful search engine that can generate more of your perfect customers and clients to your website. Join the session to discover how you can create evergreen pins that perform for you again and again.
Bio
Faye helps busy online business owners maximize their visibility on Pinterest, attract more of their perfect people to their websites and create consistent evergreen content that ranks on Pinterest.
www.www.strangesocial.com
FACEBOOK ADS: HOW TO KNOW WHEN THEY’RE THE RIGHT STEP FOR YOUR BUSINESS – JUNE 29TH 9.30 AM UK TIME- EMILY DOLTON – FACEBOOK AD AND DIGITAL GROWTH STRATEGIST.
In this session I will cover what Facebook ads are, how you can use them in your business, how to know when the best time is to start using them, and how they work alongside your organic marketing.
Bio
I’m a Facebook Ad and Digital Growth Strategist and I work with service-based entrepreneurs to: – Get high-quality, consistent leads to fill their programmes and 1:1 spots – even if ads haven’t worked for them in the past; and – Grow their businesses by understanding exactly what’s working – and what isn’t – within their funnel. This means they head into their next launch with confidence that they know what they’re aiming for, that they can invest in the right support without worrying about cashflow, and know that they can hit their targets. I live in Warwickshire with my husband, daughter, son and cat, and love being outdoors, travelling and road trips with great tunes.
www.emilydolton.co.uk
DESIGNING FOR DIVERSITY IN THE ELT DIGITAL CLASSROOM- 29TH JUNE 3.00 PM UK TIME- ANDREA DE MATOS WEST- BLENDED LEARNING DESIGNS
Ever thought about how your learners experience your digital content? How your content and learning tools can be accessed by all learners? Or how you can provide the same opportunities to all students? In this hands-on session we will look at what accessibility and inclusion means in digital learning and how it can help foster an environment that caters for all learners, promotes equity and prepares students for success in the ELT Digital world. We will look at some simple solutions to help learners overcome barriers when accessing digital content, how you could use assistive technology to improve learners experience and how you can create your own accessibility checklist that you can refer to when developing your lessons and courses.
Bio
Hi, I’m Andrea. A teachepreneur on a mission to help you select, build and organise the many different building blocks to craft consistent, engaging and student-friendly digital learning experiences ( … just like creating a Lego Masterpiece! ) using simple tools and instructional design principles so you can move from tech overwhelm to confidence, reach more learners, move your teaching to the next level and create more freedom in your life.
www.blendedlearningdesigns.com
CRAFTING AUTHENTIC WEBSITES WITH AI- A GUIDE FOR ELT FREELANCERS- JUNE 30TH 9.30 AM- TERESA FIDGE- ELT DIGITAL GARDEN
Bio
Teresa Fidge is a passionate ELT freelancer and tech enthusiast dedicated to empowering fellow freelancers in their digital journey. With her expertise in technology, marketing, and project management, Teresa provides accessible guidance and practical solutions to help freelancers navigate the complexities of tech setup, website strategy, and content creation. Through her community, the ELT Digital Garden, Teresa fosters a supportive environment where freelancers can thrive, connect, and grow their businesses with authenticity and confidence.
www.eltdigitalgarden.com
GRAND FINALE Q&A: ASK ME ANYTHING YOU NEED HELP WITH IN YOUR BUSINESS- 3.00PM UK TIME- RACHAEL ROBERTS
How often do questions come up about your business and you don’t really know who to ask? How much should I be charging? How can I grow my business? What’s the best platform for me to be marketing on? How often should I post?
Take this opportunity to ask me anything, and learn loads from all the other questions as well.
I will also be announcing the winner of the competition to win a free 90 minute coaching session.
Bio
I’m Rachael, and I’m a business and mindset coach for ELT freelance professionals and business owners.
One of the things I don’t like about ELT is the way that so many excellent professionals are underpaid, undervalued and scraping by. I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them
.