How to get clients on LinkedIn without cold pitching

This is for you if:

  • You dislike cold messages and ‘salesy’ LinkedIn advice

  • You want clients to come to you, not spend your days chasing strangers.

  • You’ve been wondering whether LinkedIn just ‘isn’t for you’

It’s not LinkedIn that’s the problem.

It’s the way selling on LinkedIn is usually taught.

A free 20-minute training for language teachers, trainers, and coaches who want to attract clients on LinkedIn without awkward DMs, scripts, or pressure tactics.

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You’ll also join my newsletter for language teaching freelancers and business owners, where I share practical tips and gentle guidance to help you work less, earn more, and build a business you actually enjoy.

I will never sell your data, and will protect it in accordance with my privacy policy. You can also unsubscribe at any time.

Why most Linkedin advice doesn’t work for language teachers

Much of the advice about selling on LinkedIn is built for high-volume sales, generic services, or people happy to play a numbers game.

For freelance language professionals, that approach often feels uncomfortable, exhausting, or misaligned – and it can actively damage trust.

What this free LinkedIn training will show you instead. 

In this short, focused training, you’ll see how LinkedIn actually works when you’re selling expertise, not products – and how clients decide who to work with long before any sales conversation happens.

In 22 minutes, you’ll learn:

Why cold pitching feels so wrong (and why your instincts are right)
Understand what’s really happening when people receive unsolicited DMs – and why even “polite” pitches often damage trust.

How people actually move towards buying
A straightforward way to think about the buyer journey, so you’re no longer guessing when (or how) to sell.

How LinkedIn really supports client decisions
What matters on your profile, your posts, and your comments – and what you can safely stop worrying about.

How to start conversations without pitching
What does work when connecting with new people, in a way that feels natural and human.

How to attract clients who already trust you
So sales conversations feel calm, mutual, and unforced.

Who this training is for 

This training is ideal if

– you’re a freelance language teacher, trainer or coach

– offering 1-2-1 services, group programmes or packages

– curious about how LinkedIn could help you find the right clients, but resistant to common ‘sales tactics’

– Looking for something practical, that also respects your time (and the people you interact with). 

This isn’t for you if you’re: 

Looking for a DM script to send at scale

Happy to play a numbers game with strangers

Expecting a technical walkthrough of LinkedIn features.

This is about thinking differently, not doing more. 

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You’ll also join my newsletter for language teaching freelancers and business owners, where I share practical tips and gentle guidance to help you work less, earn more, and build a business you actually enjoy.

I will never sell your data, and will protect it in accordance with my privacy policy. You can also unsubscribe at any time.

About the trainer

I’m Rachael Roberts, a business coach and mentor for freelance language professionals.

I’ve spent over 30 years in ELT as a teacher, trainer, and manager, and now help educators build businesses that allow them to earn more, work less, and attract right-fit clients – without burning out or selling in ways that feel wrong.

Watch the free 20 minute LinkedIn training:

How to get clients on LinkedIn without pitching.

  • Free, on-demand video

  • Designed for language professionals

  • Practical, realistic and grounded in experience.

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You’ll also join my newsletter for language teaching freelancers and business owners, where I share practical tips and gentle guidance to help you work less, earn more, and build a business you actually enjoy.

I will never sell your data, and will protect it in accordance with my privacy policy. You can also unsubscribe at any time.