JUNE 30TH- JULY 18TH 2025
the right people project
A 3-week challenge to attract 100 followers who actually want what you offer
Attract more of the right people — and know what to do when they show up
You don’t need to post more.
You don’t need to be on every platform.
You do need an audience that’s actually aligned with what you offer.
Because the truth is:
More of the right people = more leads = more clients.
Whether you’re preparing for a September launch or just want to feel less invisible, this challenge will help you show up with clarity, confidence, and a strategy that works.
How it works
Step 1: Watch the videos
You’ll get full access to my video training series, 10 Ways to 10x Your Audience Growth, featuring ten short, actionable video tasks (2–4 minutes each). These cover the foundations of growing a purposeful, aligned audience — from profile tweaks to smarter hashtags to strategic connections.
(If you have already bought the video training series, The Right People Project will be free!)
Step 2: Take weekly action
Each week, you’ll focus on 2–4 of the video tasks, carefully chosen to help you build momentum without overwhelm. You’ll implement what you learn in real time — not just watch and forget.
Step 3: Track your progress
Use the Right People Project printable tracker to work toward your “100 right people” goal — and start building habits that stick.
Step 4: Join the live sessions
Once a week, on Tuesday 1st July, 8th July and 15th July at 4.00pm UK time, we’ll meet live online for 60 minutes to go deeper. These aren’t just Q&As — they’re focused, strategic workshops where we:
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Review real examples and small tweaks that make a big difference
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Reflect on what’s working and where you’re getting stuck
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Share ideas, troubleshoot together, and build confidence in community
Replay links will be available if you can’t make it live.
What’s included
– Lifetime access to 10x Your Audience mini course
– 3 x 60 minutes live online coaching + strategy sessions
– Weekly action plan with clear, do-able tasks
– Printable or digital “100 right people” tracker
– Optional pop-up Facebook group for support and momentum
What we’ll cover each week
Week 1: Attract Attention – Getting Found by the Right People
Focus: Visibility, clarity, and first impressions. Start by showing up in the right places with profiles and posts that tell the right people exactly who you help and why they should follow you.
Week 2: Nurture Interest – Get Noticed, Remembered & Trusted
Focus: Consistency, connection, and building recognition. This week is about staying visible in a way that feels sustainable — showing up with content that reflects what you offer, builds trust over time, and helps the right people feel like they already know you.
Week 3: Invite Action – Turn Engagement Into Next Steps
Focus: Confidence, clarity, and simple calls to action. Visibility is only the beginning — this week, you’ll learn how to guide your audience toward taking the next step, whether that’s joining your list, sending a message, or asking about your offer.
Is this for you?
This challenge is for you if:
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You’re a freelance language professional ready to be seen by the people you really want to work with
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You’ve been showing up, but aren’t getting much traction
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You want to build an audience that’s not just bigger — but better
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You’re short on time, but ready to take consistent, strategic action
You don’t need a big following, a marketing degree, or a daily posting habit. You just need a clear goal — and a smart plan to get there.
I’m Rachael Roberts — a business and mindset coach with 30+ years’ experience in English language teaching.
Through my business, Earn Learn Thrive, I help freelance language professionals build businesses that are profitable, sustainable, and actually enjoyable to run.
My signature group programme, Designed to Flourish, supports educators to refine their offers, attract right-fit clients, and earn more without burning out. I also run Project Bloom, a strategic mastermind for experienced freelancers ready to scale.
This challenge is a small taste of the bigger work I do — practical, strategic, and designed to help you take action that actually gets results.
How to join The Right People Project
If you’re new to the video training course, 10 Ways to 10x Your Audience Growth:
Buy it for just £37, and you’ll get:
Lifetime access to all 10 video tasks
Entry to the live 3-week challenge
Full support to take action and build your aligned audience
If you already own the video training course….
The challenge is free! Just check your email for a coupon code and sign up here to confirm your place.
What happens next?
Once you sign up, you’ll get:
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Immediate access to the 10x Your Audience video series
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A prep email with your tracker + session links
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Everything you need to hit the ground running the week beginning 30th June