The Earn Learn Thrive
Festival of Freelancing
10th- 13th March 2025
The return of this special event aimed specifically at Language Teaching Freelancers
This year we have a theme: how to stand out in a crowded market.
Eight sessions from myself and other experts from within and outside the language teaching industry, all aimed at helping you stand out and attract the right clients. How to create personalised materials for your niche, strengthen your brand and shine, use brand photos that make you and your offer pop, how to show up on social media without feeling awkward, use SEO to make your website more findable, create stand-out audiovisual content, and client attraction content mistakes you’re making (scroll down for details).
Ever wonder if there’s a better way to do something? Get answers to all those niggling questions from our experts, and in the grand finale Q&A.
And, it’s ABSOLUTELY FREE…..
Just leave your name and email address and I’ll send you the link to join the Facebook group which will be the hub of the event. I’ll be letting people into the group from the 7th March so you can start networking and getting to know everyone.
[If you don’t get an email, check your spam folder, so you don’t miss out on further details and instructions. I will also add you to my email list. I will never sell your data, and you can unsubscribe any time. Here’s the link to my privacy policy]
Imagine the difference these four days could make to your business…….
I don’t think I’m going to have time to attend all this live…
It’s a packed few days, but everything will be available on replay after the sessions and up until the 16th March (or for 12 months after that if you upgrade to the Outstanding Bundle.)
Further details……
STOP HIDING: HOW TO SHOW UP ON SOCIAL MEDIA WITHOUT FEELING AWKWARD
MONDAY 10TH MARCH 1PM UK TIME- RACHAEL ROBERTS – EARN LEARN THRIVE
Social media can feel like standing on a stage under a spotlight—exposed, uncomfortable, and maybe even a little cringey. But it doesn’t have to be that way.
In this session, we’ll unpack the real reasons social media can feel so intimidating (it’s not just you!), tackle the most common mindset blocks that keep freelance language teachers stuck in the shadows, and explore practical strategies for showing up with confidence—without feeling fake, forced, or overly self-promotional.
You’ll walk away with a fresh perspective on marketing, a toolkit of confidence-boosting techniques, and a clear next step to start posting with ease. Because the right clients can’t find you if you’re hiding.
Bio
Rachael Roberts is a business coach and mentor with 30+ years in ELT. Through Designed to Flourish, she helps freelance language professionals build sustainable, scalable businesses—without burnout or sleazy sales tactics.
A former teacher, trainer, and materials writer, she understands the challenges of marketing as an educator and helps teachers attract right-fit clients with confidence.
REBRAND AND SHINE: A WORKSHOP TO HELP YOU CREATE A STRONGER BRAND
TUESDAY 11TH MARCH 10.00AM UK TIME- AMY MANNING- BRAND DESIGNER
In this session I will be taking you through 4 key stages to help you create and build an effective brand that stands-out & shines!
This includes:
– Branding basics, a quick look into the foundations of a brand
– Why and when should you rebrand
– Strategic steps to create a stand-out brand that sells
– Health check your brand, simple steps to discover where the strengths and weakness of your visual brand lie.
Bio
Hi, I’m Amy. I know the power of a well-planned and designed brand. With years of experience working with global names like ASICS, Skechers and Disney, and a passion for creating brands that stand the test of time, I bring both expertise and heart to every project.
My mission is to pack you full of confidence with the tools, and visuals to market your brand effectively, stand out from competitors, and achieve your goals.
Website
BEYOND THE SELFIE: BRAND PHOTOS TO MAKE YOU STAND OUT AND ATTRACT DREAM CLIENTS
TUESDAY 11TH MARCH 2.30PM UK TIME- ALLY BERRY – BRAND PHOTOGRAPHER AND BRAND POSITIONING EXPERT
There’s a time and a place for selfies. And there’s a time and a place for professional brand photos that are going to help you stand out in a crowded marketplace, show up with confidence and attract dream clients, with ease. Join me to find out exactly when and how to use your professional brand photos to maximise your ROI and grow your business. And come behind the scenes with me on a brand photoshoot.
Bio
Ally is a brand photographer and brand positioning expert with 10 years of experience helping women in business confidently show up, increase their visibility, and attract dream clients with ease. Having photographed hundreds of entrepreneurs, she understands that premium clients are drawn to premium branding. Ally’s approach goes beyond simply creating pretty pictures; her images are strategically crafted with marketing and sales psychology in mind, acting as a visual funnel to attract the right clients and fuel business growth. She believes that powerful imagery, combined with clear brand positioning, is key to attracting high-quality leads and achieving sustainable success.
Website
GETTING CLIENTS AS A FREELANCER: 6 CONTENT MISTAKES YOU’RE MAKING
WEDNESDAY MARCH 12TH 10.00 AM UK TIME- RACHAEL ROBERTS- EARN LEARN THRIVE
More and more freelancers are using social media to market their business, hoping to reach clients wanting a specialised and premium offer.
But the results often fall short.
In this talk I’ll reveal six major content marketing mistakes I keep seeing and tell you exactly how to fix them, so you can consistently bring in those elusive right-fit clients.
Bio
Rachael Roberts is a business coach and mentor with 30+ years in ELT. Through Designed to Flourish, she helps freelance language professionals build sustainable, scalable businesses—without burnout or sleazy sales tactics.
A former teacher, trainer, and materials writer, she understands the challenges of marketing as an educator and helps teachers attract right-fit clients with confidence.
SWEET AND SIMPLE SEO
WEDNESDAY MARCH 12TH 4.00PM UK TIME- JENNIFER MURRAY- COPYWRITER AND COPY COACH
In Sweet and Simple SEO, we’ll explore the essentials of search engine optimization using non-techie language. What is SEO and how can it help your language teaching business stand out in a crowded marketplace? Designed for SEO newbies, this session introduces basic concepts, provides practical tips and suggests easy-to-use tools. Discover how a few simple SEO steps can make you and your business be more visible online.
Bio
Jennifer Murray brings decades of ELT expertise as a teacher, editor and publisher to her current role as a copywriter and copy coach.
At Best Words Copywriting, she helps ELT professionals and language teaching businesses with their online words, offering practical support with writing copy, web content and marketing materials.
Website
https://bestwordscopywriting.com
THE SECRET TO GREAT AUDIOVISUAL CONTENT (IT’S EASIER THAN YOU THINK)
THURSDAY MARCH 13TH 9.30AM UK TIME- LAURA WILKES- VIDEO AND PODCAST PRODUCER
In a busy marketplace, there’s an overhanging pressure to create more, chase trends, and pack as much value as possible into our audiovisual content. However, the secret to recording content that makes an impact lies in focusing on quality over quantity. In this session, we’ll venture into why “less really is more” when it comes to audiovisual content that benefits your business. Join us as we explore the foundations of quality production, thoughtful planning, and finding your groove is what truly makes your content stand out.
Bio
Laura Wilkes is a video and podcast producer who helps educators in business record great content to grow their brands. Since establishing her production company in 2023, Laura and her team have supported over a thousand educators in creating impactful podcasts and video content. Laura is also a producer for global shows, such as TESOL Pop, Hamilton Brookes’ Primary Futures, and Google’s New Way Now series.
Website
https://communicating-for-impact.com/
ALL IN ONE DIGITAL WORKSPACE FOR MODERN TEACHERS
THURSDAY 13TH MARCH 1.00PM UK TIME- POLINA VENGLOVSKAIA- COMMUNITY MANAGER AT AMAZY.UK
In this session you will learn how to use Amazy.uk – an online platform for creating and sharing interactive materials. With thousands of ready-to-use customisable lessons, AI assistant, and 16 interactive tools, you will save time on lesson preparation and assessment, and boost student engagement and autonomy. Finally, increase your revenue by offering tailored up-to-date courses to your students.
Bio
With over 12 years of experience in teaching ESL and 5 years as Director of Studies, Polina has built a career focused on educational innovation, language teaching, and teacher development. She is passionate about innovative teaching tools and ed content creation. As a Community Manager at Amazy.uk, she connects with a global network of teachers, organises interactive workshops, and webinars.
Website
GRAND FINALE Q&A: ASK ME ANYTHING YOU NEED HELP WITH IN YOUR BUSINESS- THURSDAY 13TH MARCH 4.00PM UK TIME- RACHAEL ROBERTS- EARN LEARN THRIVE
How often do questions come up about your business and you don’t really know who to ask? How much should I be charging? How can I grow my business? What’s the best platform for me to be marketing on? How often should I post?
Take this opportunity to ask me anything, and learn loads from all the other questions as well.
Bio
Rachael Roberts is a business coach and mentor with 30+ years in ELT. Through Designed to Flourish, she helps freelance language professionals build sustainable, scalable businesses—without burnout or sleazy sales tactics.
A former teacher, trainer, and materials writer, she understands the challenges of marketing as an educator and helps teachers attract right-fit clients with confidence.
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Are you in?
Just leave your name and email address, and I’ll send you an email with joining information, and how to access everything.
[If you don’t get one, check your spam folder. I will also add you to my mailing list. I will never sell your data and you can easily unsubscribe any time]